Tuesday 12 April 2011

Campaign Daily Fix - BA, Oystercatchers/WPP, Channel 5, FT, ITV

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Campaign Daily Fix
 
12 April 2011  
Latest News
BA: 'terminal 5 is working' by Bartle Bogle Hegarty
British Airways retains BBH and OgilvyOne
Sara Kimberley, 12 April 2011

British Airways has retained Bartle Bogle Hegarty (BBH) and OgilvyOne as its lead agencies.

 
WPP: received apology from Oystercatchers as part of settlement
Oystercatchers admits wrongdoing in settlement with WPP
Daniel Farey-Jones, 12 April 2011

Client-agency intermediary Oystercatchers has issued an apology to WPP for its "entirely inappropriate" involvement with a breakaway venture set up by WPP employees.

 
Big Brother: switches from C4 to Desmond's C5
Channel 5 hunts ad agency for Big Brother
Maisie McCabe, 12 April 2011

Channel 5 is looking for an ad agency to help with the relaunch of its channels and to promote its £200m acquisition of the Endemol-produced reality show 'Big Brother'.

 
Financial Times: 'business at your fingertips' campaign by DDB
FT unveils global 'business at your fingertips' campaign
Katherine Levy, 12 April 2011

The Financial Times has launched the next execution in its ongoing 'We live in Financial Times' campaign that promotes the group as the go-to source for global news and analysis.

 
Rufus Radcliffe: joins ITV as group marketing and research director
C4's Radcliffe to move to chief marketing post at ITV
Maisie McCabe, 12 April 2011

Rufus Radcliffe, marketing controller for Channel 4, has been appointed group marketing and research director at ITV, replacing group marketing director David Pemsel who left last year.

 
 
Also in the News
Google rolls out premium content-promoting algorithm
Sarah Shearman, 12 April 2011
Sony puts focus on Bravia features in new campaign
Alex Brownsell and Ed Owen, 12 April 2011
 
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Latest Work
Diet Coke 'handbag' by Mother
Diet Coke 'handbag' by Mother
12 April 2011

Diet Coke has launched a new ad under its 'Love it light' strapline.

 
Schweppes 'alien' by Mother
Schweppes 'alien' by Mother
12 April 2011

The new Schweppes ad shows its suburban family with another tongue-in-cheek TV ad.

 
Ribena 'bursting with berryness' by M&C Saatchi
Ribena 'bursting with berryness' by M&C Saatchi
12 April 2011

Ribena has launched a new television campaign that sees its animated berries return to screens following their successful relaunch in 2010.

 
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