Wednesday 6 April 2011

Campaign Daily Fix - Bacardi. Chime, Happy Egg, Jack Wills, CHI & Partners

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Campaign Daily Fix
 
06 April 2011  
Latest News
Bacardi is reviewing its global advertising
Y&R on alert as Bacardi reviews global advertising arrangements
Matt Williams, 06 April 2011

Bacardi is looking for an agency to handle the global advertising account for its flagship rum brand.

 
Lord Bell: Chime chairman
Chime bulks up sports marketing arm
Daniel Farey-Jones, 06 April 2011

Chime Communications has agreed to acquire a sports marketing agency, Icon, for at least £11m and is in negotiations to acquire a second Brazil-based sports marketing agency.

 
Happy Egg Co: ad campaign is cleared by the ASA
ASA clears Happy Egg ads despite RSPCA concerns
Daniel Farey-Jones, 06 April 2011

A TV and press campaign for The Happy Egg Co brand has escaped action from the ad watchdog, after 39 people complained, following a news investigation about the brand.

 
Jack Wills: catalogue images fell foul of the ASA
Jack Wills catalogue banned for 'offensive' nudity
Ed Owen, 06 April 2011

University clothing brand Jack Wills has been forced by the ASA to pull a number of pages in its catalogue for their "offensive" nudity, which could pose a risk to...

 
Burley and Bolton... reunited at CHI
Jim Bolton reunited with Jonathan Burley at CHI & Partners
Matt Williams, 05 April 2011

CHI & Partners has poached Leo Burnett's deputy executive creative director Jim Bolton to help boost its creative firepower.

 
 
Also in the News
Matalan pushes spring clothing range with picnic ad
Ed Owen, 06 April 2011
Jack Daniel's appoints Arnold KLP to social media brief
Sara Kimberley, 05 April 2011
 
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Latest Work
Public View - Is the public cheered by latest Morrison's ad?
Public View - Is the public cheered by the new Morrison's ad?
05 April 2011

The vast majority of people surveyed liked the cheerful tone of the new Morrison's spot by DLKW Lowe, saying it delivered a clear message on what the supermarket is all...

 
Tetley 'Redbush' by Dare
Tetley 'redbush' by Dare
01 April 2011

The Tetley Tea Folk go to South Africa in the latest ad for the brand where they find out about Redbush tea.

 
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