Tuesday 5 April 2011

Campaign Daily Fix - Quorn, Ancestry.co.uk, Heineken, Gizmobies, Birds Eye

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Campaign Daily Fix
 
05 April 2011  
Latest News
Quorn: kicks off review
Quorn reviews £5m media account
Katherine Levy, 05 April 2011

Quorn, the meat alternative, is reviewing its estimated £5m media planning and buying account, following the sale of the business in March.

 
Ancestry: latest ad capitalises on the Royal Wedding
Ancestry targets Royal Wedding fans with TV push
Sara Kimberley, 05 April 2011

Ancestry.co.uk is capitalising on the upcoming Royal Wedding by launching a TV campaign targeting viewers with questions about weddings in their own family history.

 
Heineken: 'the entrance' by W+K Amsterdam
Heineken brings The Entrance campaign to UK TV
Loulla-Mae Eleftheriou-Smith, 05 April 2011

Heineken, the imported lager brand, introduced its global ad campaign 'The Entrance' to UK TV audiences last night.

 
Gizmobies: hands ad account to Leagas Delaney
Leagas Delaney wins £8m Gizmobies pan-Euro ad account
Sara Kimberley, 05 April 2011

Gizmobies, the brand that makes 3G phone and iPad covers developed with 3M technology, has appointed Leagas Delaney to handle its £8m pan-European advertising account without a pitch.

 
Birds Eye: Clarence the Bear promotes Catch Fresh brand
Birds Eye brings out Clarence the Bear for latest campaign
Loulla-Mae Eleftheriou-Smith, 05 April 2011

Birds Eye, the seafood brand, has launched a TV ad as part of a £3m marketing campaign to promote a new product, Catch Fresh.

 
 
Also in the News
Vice secures investment from WPP and MTV founder
Maisie McCabe, 05 April 2011
ASA appoints new comms and public affairs chief
Daniel Farey-Jones, 05 April 2011
Nielsen hails World Cup as key to 2010 global advertising rebound
Katherine Levy, 05 April 2011
 
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Latest Work
lastminute.com 'stories start here' by Karmarama
lastminute.com 'stories start here' by Karmarama
30 March 2011

Karmarama has created a new spot for lastminute.com's new pan-European campaign to position the brand as the ultimate travel and leisure retailer.

 
Hyundai ‘Love Thy Neighbour’ by M&C Saatchi
Hyundai 'Love Thy Neighbour' by M&C Saatchi
30 March 2011

Hyundai's sponsorship of a Channel 4 show called 'Love Thy Neighbour' features idents by M&C Saatchi.

 
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