Friday, 15 April 2011

Breaking news from Brand Republic - Google, online sales, Ford, Peroni, Mind, Reebok

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Google UK closes in on first $1bn quarter
Google UK closes in on first $1bn quarter
by Daniel Farey-Jones
15 April 2011, 09:41AM
Google's UK revenues for the first quarter were $969m (£593m), up 15% year on year, compared to a 27% jump in the company's total revenues to $8.58bn.
Online sales top £5bn in March
Online sales top £5bn in March
by Ed Owen
15 April 2011, 09:13AM
Consumers faced with ongoing economic pressures have been shopping online for the best deals, generating sales worth £5.1bn in March, the strongest figure for three years.
Ford brings spokespuppet campaign to the UK
Ford brings spokespuppet campaign to the UK
by Sarah Shearman
15 April 2011, 08:53AM
Ford is to bring its tongue-in-cheek US online campaign to the UK, featuring the Doug the Ford "spokespuppet" who discusses the benefits of Ford's new Focus 2012 model.
Peroni delivers a taste of summer, Italian style
Peroni delivers a taste of summer, Italian style
by Loulla-Mae Eleftheriou-Smith
15 April 2011, 08:55AM
Peroni Nastro Azzurro, the SABMiller owned Italian beer brand, has launched its global 'Spring/Summer' ad campaign.
Mind plots digital campaign to promote annual awareness week
Mind plots digital campaign to promote annual awareness week
by Sarah Shearman
15 April 2011, 09:09AM
Mind, the mental health charity, has appointed Weapon7 to develop a digital campaign to promote its annual awareness week Mind Week, running from 14 to 21 May, and to engage with new audiences.
Reebok kicks off trainer trials in DW gyms
Reebok kicks off trainer trials in DW gyms
by Loulla-Mae Eleftheriou-Smith
15 April 2011, 08:30AM
Reebok is launching an integrated promotional marketing campaign that encourages consumers to trial the shoes in gyms and retailers across the UK.
William Hill wagers on Nevada bookies to crack US
William Hill wagers on Nevada bookies to crack US
by John Reynolds
15 April 2011, 09:00AM
William Hill is moving into the US, snapping up two bookmakers as it eyes up potential global profits.
Trading Places: This week's people moves
Trading Places: This week's people moves
by Katherine Levy
15 April 2011, 09:30AM
Management changes at Metro and high-profile departures at BSkyB and Debenhams. BR rounds up this week's industry moves in advertising, digital, marketing and media.
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Intelligence
@twitter: advice on #brandedpages
@twitter: advice on #brandedpages
by Rachel Barnes
14 April 2011, 12:00AM
As Twitter explores ways to increase its revenue from advertising, Rachel Barnes asks marketers what they want the site to offer.
Many teens are unaware of QR codes but brands are on the right track
Many teens are unaware of QR codes but brands are on the right track
by Peter Robinson
13 April 2011, 08:00AM
Only 28% of teens are aware they have software on their phones to read QR codes, explains Peter Robinson, head of research at youth communications specialist, Dubit.
Carlsberg: Probably a risky rebrand
Carlsberg: Probably a risky rebrand
by Nicola Clark
13 April 2011, 12:00AM
Will a unified global campaign dilute the lager brand's connection with UK drinkers? Asks Nicola Clark
Think BR

Think BR: How to survive the death of print

A step-by-step guide for those in the industry who are still in denial, by Richard Hine.

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Also in the news
Sabotage Times launches mobile apps
by Daniel Farey-Jones, 14 April 2011, 03:45PM
Behavioural ads in Europe to be flagged by icon
by Arif Durrani, 14 April 2011, 09:34AM
VCCP launches social media, PR and experiential division
by Matt Williams, 14 April 2011, 11:45AM
Spotify halves free music allowance
by Sarah Shearman, 14 April 2011, 11:30AM
RBS calls digital advertising pitch
by Sara Kimberley, 14 April 2011, 11:15AM
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