Tuesday, 12 April 2011

Marketing Daily - Marketing Society Marketer of the Year 2011 nominees; plus BA to relaunch, Paddy Power chases Wayne Rooney deal, Sony, and ITV

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Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
Marketing Society Marketer of the Year
Marketing Staff,
12 April 2011
 

It has been a challenging year for marketers, but there have been...

Marketing Society Marketer of the Year
 
 
British Airways prepares relaunch to put brand 'back on the map'
Loulla-Mae Eleftheriou-Smith,
12 April 2011
 

British Airways is preparing a root and branch overhaul, as it looks...

British Airways: set to
 
 
Paddy Power targets Wayne Rooney sponsorship deal
John Reynolds,
12 April 2011
 

The decision by Coca-Cola to end its deal with footballer Wayne Rooney...

Wayne Rooney: approach by Paddy Power
 
 
Sony puts focus on Bravia features in new campaign
Alex Brownsell and Ed Owen,
12 April 2011
 

Sony is to take a more direct approach to highlighting the features...

Sony: new global TV campaign by Grey London
 
 
LG in the frame for revamped FA Cup sponsorship
John Reynolds,
12 April 2011
 

Electronics brand LG has emerged as a leading candidate to become the...

LG: in the frame to sponsor FA Cup
 
 
Online industry steels itself for DCMS cookies report
Sarah Shearman,
12 April 2011
 

Brands are bracing themselves for more online regulation as the European Union...

Cookies: DCMS set to publish report advocating self-regulation
 
 
C4's Radcliffe to move to chief marketing post at ITV
Maisie McCabe,
12 April 2011
 

Rufus Radcliffe, marketing controller for Channel 4, has been appointed group marketing...

Rufus Radcliffe: joins ITV as group marketing and research director
 
 
 
Also in the News
 
Editor's comment: The liability of brand Rooney
Noelle McElhatton,
12 April 2011
 
Baxters hires Young's Seafood marketer Yvonne Adam
John Reynolds,
12 April 2011
 
Nokia launches two Symbian handsets with Microsoft features
Ed Owen,
12 April 2011
 
Amy's Kitchen frozen food range targets UK
Alex Brownsell,
12 April 2011
 
Amazon readies cheaper ad-supported Kindle
John Reynolds,
12 April 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Yes to AV ad campaign launches TV ad
Gordon Macmillan
 

Yesterday we had the No To AV campaign TV ad launch. A lot of people didn't like it. Personally I...

 
 
Where does social media fit?
Julian Reiter, MD, Group Positive
 

  Once upon a time complaints were a relatively private affair; unhappy customers would just moan to friends and...

 
 
Actions speak louder than words
Bob Willott
 

A study of last week's financial announcements in the sector brought home how little some companies have learned about self-promotion....

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Senior Account Manager, consumer insight, £30K - £35K, Dynamic New Alliances
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Promotions Manager - Flagship Men's Magazine, round8
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Internal Communications Manager (6 Month Contract), Badenoch & Clark
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Social Media Director, Michael Page Marketing
£40000 to £60000 per annum, Leeds
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Marketing Manager - Online and Digital, Spotlight Recruitment
£30000 - £35000 per annum + £6K Bonus, West End
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