Friday, 8 April 2011

Marketing Daily - Cadbury versus the critics; plus KFC, M&S, Peugeot, and Sainsbury's

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Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
Spots V Stripes: Cadbury versus the critics
Jane Bainbridge,
08 April 2011
 

Concerns that Spots V Stripes is failing to engage consumers raise questions...

Spots V Stripes: Cadbury reviewing digital marketing around the campaign
 
 
M&S poaches Morrisons' M-Store chief
Ed Owen,
08 April 2011
 

Marks & Spencer has poached Morrisons executive Christopher Taylor to head up...

M&S: Morrisons executive hired to run its Simply Food outlets
 
 
Peugeot appoints Morgan Lecoupeur as UK marketing director
Alex Brownsell,
08 April 2011
 

Peugeot has appointed Morgan Lecoupeur to the role of UK marketing director,...

Peugeot: hires Morgan Lecoupeur as UK marketing director
 
 
First Choice bids to own 'all-inclusive' category
Loulla-Mae Eleftheriou-Smith,
08 April 2011
 

First Choice, part of travel operator TUI, is pitching itself as "the...

First Choice: to promote its all-inclusive holiday packages
 
 
Profile: Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC
John Reynolds,
06 April 2011
 

Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC, believes the...

Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC
 
 
Brand Health Check: Sainsbury's
Rachel Barnes,
07 April 2011
 

Back in 1995, the grocery landscape was markedly different to today's, not...

Sainsbury's
 
 
The complete guide to the new age of government communications
Gemma Charles,
08 April 2011
 

In its heyday, the COI was a big-spending marketer that won awards...

Government communications
 
 
 
Also in the News
 
Specsavers warns GetLenses over copycat ad
Ed Owen,
08 April 2011
 
McArthurGlen launches European ad campaign
Ed Owen,
08 April 2011
 
Andrew Walmsley on Digital: Familiar with the unfamiliar
Andrew Walmsley,
06 April 2011
 
Helen Edwards on Branding: As easy as pi
Helen Edwards,
06 April 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
What's the big idea, Cadbury?
Noelle McElhatton
 

For the big brands, the real brands, marketing is not a 100 metre dash, but a marathon.  A fitting analogy,...

 
 
Carlsberg are doing the right thing
Louise Kennedy
 

I spied this article this morning in my daily press perusal all about Carlberg's repositioning efforts. http://www.scandasia.com/viewNews.php?coun_code=th&news_id=8648 It's interesting to read that...

 
 
Can Brands handle their own Social Media?
Scott Knox
 

At a recent debate at SWSX (reported on adrants blog here ) the value of in house marketers using agencies...

 
 
 
 
 
 
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