Monday, 25 April 2011

Breaking news from Brand Republic - NatMag-Rodale, Grazia, WKD, O2, IPC, ITV, BT

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Latest news
NatMag-Rodale centralises advertising sales
NatMag-Rodale centralises advertising sales
by Katherine Levy
25 April 2011, 09:00AM
NatMag-Rodale, the joint venture between The National Magazine Company and Rodale International, is set to restructure its advertising teams into one centralised unit under Duncan Chater.
Grazia to delay print for Royal Wedding special
Grazia to delay print for Royal Wedding special
by Arif Durrani
22 April 2011, 11:00AM
Women's weekly magazine Grazia is pushing back its deadlines on 29 April to produce a Royal Wedding special issue next week.
WKD rolls out new purple variant
WKD rolls out new purple variant
by Katherine Levy
22 April 2011, 09:00AM
Drinks brand WKD has launched a limited edition variant of its flavoured vodka pre-mixed drink.
O2 arranges audience of one for Tinie Tempah gig
O2 arranges audience of one for Tinie Tempah gig
by Ed Owen
22 April 2011, 12:01AM
O2 has employed rapper Tinie Tempah to perform a concert for just one fan, which will be shown in an ad as part of its 'Always thinking of you' campaign.
IPC Media hands Woman relaunch task to CST The Gate
IPC Media hands Woman relaunch task to CST The Gate
by Sara Kimberley
25 April 2011, 09:00AM
IPC Media has appointed CST The Gate to handle the advertising for the relaunch of its women's weekly title, Woman, following a small decline in sales.
Focusadvertising picks-up Domino's and Wendy's in Dubai
Focusadvertising picks-up Domino's and Wendy's in Dubai
by Ed Owen
25 April 2011, 08:00AM
Worldwide Partner's Dubai outfit Focusadvertising has picked-up the below-the-line accounts for both Domino's Pizza and Wendy's for the Middle East of North Africa.
ITV promotes arts strand with print campaign
ITV promotes arts strand with print campaign
by Sara Kimberley
22 April 2011, 09:00AM
ITV is running a print campaign by BBH to promote its new factual arts strand, 'Perspectives'.
BT's Adam and Jane campaign draws 480,000 votes
BT's Adam and Jane campaign draws 480,000 votes
by Katherine Levy
22 April 2011, 09:00AM
BT has claimed its appeal to the nation to help plan the wedding of its advertising characters Adam and Jane attracted 480,000 votes via Facebook and text.
New business leagues (22 April 2011)
New business leagues (22 April 2011)
by
22 April 2011, 12:00AM
Partners Andrew Aldridge enter the creative league after winning the Wickes account.
Adland

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Intelligence
When was the last time you bought something without checking online first?
When was the last time you bought something without checking online first?
by Ralph Risk
21 April 2011, 08:00AM
Just 17% of consumers believe the consumer reviews they read on a company website are trustworthy, writes Ralph Risk, marketing director, Lightspeed Research Europe.
Brand Health Check: Barack Obama
Brand Health Check: Barack Obama
by Rachel Barnes
21 April 2011, 12:00AM
Can social media help the US president re-engage with the country's voters.
The FA Cup: a clear game plan
The FA Cup: a clear game plan
by John Reynolds
20 April 2011, 12:01AM
The brand that backs The FA Cup must resist the urge to play with the format. By John Reynolds
Think BR

Andrew Walmsley on Digital: The value of your IT crowd

In this data-led era, companies' digital specialists have never been more important to marketers.

 

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