Latest news | | | | | | NatMag-Rodale, the joint venture between The National Magazine Company and Rodale International, is set to restructure its advertising teams into one centralised unit under Duncan Chater. | | | | | | | Women's weekly magazine Grazia is pushing back its deadlines on 29 April to produce a Royal Wedding special issue next week. | | | | | | | Drinks brand WKD has launched a limited edition variant of its flavoured vodka pre-mixed drink. | | | | | | | O2 has employed rapper Tinie Tempah to perform a concert for just one fan, which will be shown in an ad as part of its 'Always thinking of you' campaign. | | | | | | | IPC Media has appointed CST The Gate to handle the advertising for the relaunch of its women's weekly title, Woman, following a small decline in sales. | | | | | | | Worldwide Partner's Dubai outfit Focusadvertising has picked-up the below-the-line accounts for both Domino's Pizza and Wendy's for the Middle East of North Africa. | | | | | | | ITV is running a print campaign by BBH to promote its new factual arts strand, 'Perspectives'. | | | | | | | BT has claimed its appeal to the nation to help plan the wedding of its advertising characters Adam and Jane attracted 480,000 votes via Facebook and text. | | | | | | | Partners Andrew Aldridge enter the creative league after winning the Wickes account. | | | | Intelligence | | | | | | Just 17% of consumers believe the consumer reviews they read on a company website are trustworthy, writes Ralph Risk, marketing director, Lightspeed Research Europe. | | | | | | | Can social media help the US president re-engage with the country's voters. | | | | | | | The brand that backs The FA Cup must resist the urge to play with the format. By John Reynolds | | | | Latest Blog Entries | | Sub-culture brew | Greg Taylor, 22 April 2011 | | Want to successfully collect data for lead generation purposes? Get the incentive right | Victoria Cobbah, Country Manager UK, Planet49, 21 April 2011 | | April 2011: Christmas but with sun! | Louise Kennedy, 21 April 2011 | | The Social Media Bunfight - Who owns Social Media? | Shane O'Byrne, Social Media Director, MEC, 21 April 2011 | | From Chaucer to Chatspeak | Lolly and Nat, 21 April 2011 | | An appetite for reading | Greg Taylor, 21 April 2011 | | | | | | Latest jobs | | Account Manager | Recruiter Major Players | Salary £28000 - £33000 per annum | Location Leeds | | | | | | | |
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