Breaking news from Brand Republic - BK, Reckitt Benckiser, Albion, Littlewoods, Diageo

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Burger King calls £12m UK agency review by Matt Williams 14 April 2011, 08:00AM After splitting with its global agency Crispin Porter & Bogusky last month, Burger King has signaled its intentions to roll-out its advertising on a regional basis by calling a separate pitch for its £12m ad business in the UK and Ireland. Reckitt Benckiser chief hands reins to Kapoor by John Reynolds 14 April 2011, 08:45AM Bart Becht is retiring from his role as chief executive of Reckitt Benckiser after 12 years and will be replaced by marketer Rakesh Kapoor, executive vice president and global category manager. Albion split sparks Airmiles ad rethink by Matt Williams 14 April 2011, 08:00AM Albion has parted company with Airmiles less than a year after picking up the loyalty brand's advertising business. Littlewoods reviews £9 million advertising business by Anne Cassidy 14 April 2011, 08:00AM Littlewoods.com, the online retailer, is reviewing its £9m advertising account, which is currently held by Leo Burnett. Diageo looks to add social media skills to its roster by Matt Williams 14 April 2011, 08:00AM Diageo is searching for agencies with social media capabilities to its advertising roster. Behavioural ads in Europe to be flagged by icon by Arif Durrani 14 April 2011, 09:34AM Online behavioural advertising, ads that can target people based on their past web activity, will be flagged by a privacy icon when used in Europe, as part of a self-regulatory initiative launched by IAB Europe today. Google's algorithm change creates brand winners and losers by Sarah Shearman 13 April 2011, 05:30PM ITV, Nationwide and eBay are among brands which are benefiting from their sites receiving greater visibility in Google search due to the change to Google's algorithm, which was rolled out globally yesterday, according to analysis from SearchMetrics. Yorkshire's Magnificent Attractions launches ad campaign by Maisie McCabe 14 April 2011, 09:09AM Yorkshire's Magnificent Attractions, an organisation made up of 21 places of interest in the county, has launched its first TV campaign as part of a cross-industry initiative to promote sites such as the Eureka children's museum and the Royal Armouri... Debenhams CEO Templeman to retire by Sara Kimberley 14 April 2011, 09:00AM Debenhams chief executive Rob Templeman is retiring after eight years at the company and will be replaced by deputy chief executive Michael Sharp. Jeremy Bullmore to receive Mackintosh medal by Matt Williams 14 April 2011, 08:00AM WPP's Jeremy Bullmore, a former creative director of J Walter Thompson and one of advertising's most admired and loved figures, has been named by the Advertising Association as the latest recipient of the prestigious Mackintosh Medal. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency  Intelligence @twitter: advice on #brandedpages by Rachel Barnes 14 April 2011, 12:00AM As Twitter explores ways to increase its revenue from advertising, Rachel Barnes asks marketers what they want the site to offer. Many teens are unaware of QR codes but brands are on the right track by Peter Robinson 13 April 2011, 08:00AM Only 28% of teens are aware they have software on their phones to read QR codes, explains Peter Robinson, head of research at youth communications specialist, Dubit. Carlsberg: Probably a risky rebrand by Nicola Clark 13 April 2011, 12:00AM Will a unified global campaign dilute the lager brand's connection with UK drinkers? Asks Nicola Clark Think BR Think BR: How to survive the death of print A step-by-step guide for those in the industry who are still in denial, by Richard Hine.  Also in the news Novartis to review $600m global media business by Katherine Levy, 13 April 2011, 08:47AM Cadbury dares the public with new Creme Egg mobile app by Sarah Shearman, 13 April 2011, 11:44AM Andy Jonesco leaves Sky by Maisie McCabe, 13 April 2011, 12:42PM Dreams switches direction with first ad by RKCR/Y&R by Sara Kimberley, 13 April 2011, 11:30AM Latest Blog Entries Singapore Airlines rules supreme but where's the Tiger? Chris J Reed, 14 April 2011 Toasting origami Greg Taylor, 13 April 2011 A graph to remember (we hope) TESS ALPS, 13 April 2011 The perpetual death of television Richard Welsh, 13 April 2011 Russian Doll Advertising Lolly and Nat, 13 April 2011 Liberty and Nike Collaboration Stephanie Wollenberg, RPM, 13 April 2011 Latest jobs Account Manager Recruiter Major Players Salary £28000 - £33000 per annum Location Leeds Marketing Development Officer Recruiter Adam Recruitment Salary £25000 - £30000 per annum Location Reading Senior Account Director - Integrated Agency - FMCG - up to £60K Recruiter Judi Patton Salary up to £60K Location London Junior Front End Designer Recruiter Propel Salary £20000 - £25000 per annum + Excellent Benefits Location East London Board Account Director - London Recruiter Dynamic New Alliances Salary Up to £70K Location Central London Subscriptions Marketing Executive (Temp to Perm) Recruiter Direct Recruitment Salary £23k + bens Location Central London (Nr London Bridge) Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders