Monday 18 April 2011

Campaign Daily Fix - IPA Bellwether, T-Mobile, Magners, Publicis, Leagas Delaney

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Campaign Daily Fix
 
18 April 2011  
Latest News
IPA president Nicola Mendelsohn:
Marketing budgets reduced 5.1% in first quarter
Daniel Farey-Jones, 18 April 2011

Marketing budgets were revised down for the second successive quarter as doubts over consumers' willingness to spend prevailed, according to the IPA/BDO Bellwether survey released today.

 
T-Mobile: launches spoof video of the Royal Wedding
T-Mobile launches Royal Wedding spoof ad
Maisie McCabe, 18 April 2011

T-Mobile has launched a spoof video of Prince William and Kate Middleton lookalikes and their wedding party dancing down the aisle, as part of its 'Life's for Sharing' brand campaign.

 
Magners: latest campaign stars bearded beekeeper
Magners campaign introduces bearded beekeeper
Katherine Levy, 18 April 2011

Magners has created two new spots for its ongoing campaign 'There's Method in the Magners', which again focuses on the town of Clonmel in Ireland where the cider is made.

 
Julio Ribeiro: co-founder of Talent Group in Brazil
Publicis Groupe increases stake in Brazil's Talent
Sara Kimberley, 18 April 2011

Publicis Groupe continues to develop its portfolio after upping its stake in Brazilian agency Talent, and selling UK PR firm Freud Communications back to its founder.

 
Ministry of Tourism of Ecuador: appoints Leagas Delaney
Ecuador appoints Leagas Delaney to £10m tourism campaign
Sara Kimberley, 18 April 2011

The Government of Ecuador has appointed Leagas Delaney to handle a £10m international campaign for its Ministry of Tourism.

 
 
Also in the News
Euro RSCG loses European digital chief
Ed Owen, 15 April 2011
Twitter to open UK office to serve commercial needs
Mark Banham, 18 April 2011
 
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Latest Work
Magners 'bees' by The Red Brick Road
Magners 'bees' by The Red Brick Road
18 April 2011

Magners gas launched the next installment of its 'There's Method in the Magners' campaign, created by The Red Brick Road.

 
Coca-Cola '125th anniversary' by McCann Erickson Spain
Coca-Cola '125th anniversary' by McCann Erickson Spain
18 April 2011

The Coca-Cola Company celebrates its 125th anniversary with an ad that takes viewers through the years.

 
Credit Confidential 'mural' by Stephens Francis Whitson
Credit Confidential 'mural' by Stephens Francis Whitson
18 April 2011

Credit Confidential has launched a new ad to promote its consumer credit tracking services.

 
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