Friday 8 April 2011

Digital PM - Behavioural advertising, Twitter Tsar, Microsoft, Radioplayer

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Opt-out rate for behavioural ads is 'miniscule', claims IAB US counsel
Opt-out rate for behavioural ads is 'miniscule', claims IAB US counsel
by Daniel Farey-Jones
08 April 2011, 03:30PM
Less than 1% of US internet users have opted out from behavioural advertising since the rollout of the online ad industry's new opt-out page and icon-based information regime, according to the IAB US's key legal expert.
Government denies new £142k digital chief is a 'Twitter Tsar'
Government denies new £142k digital chief is a 'Twitter Tsar'
by Staff
08 April 2011, 03:37PM
A Government spokesman has said it would be "ludicrous" to call its new digital chief, who will be paid £142,000 a year, a Twitter Tsar.
Microsoft launches Bing app for the iPad
Microsoft launches Bing app for the iPad
by Sarah Shearman
08 April 2011, 03:35PM
Microsoft has launched its first app for the iPad, for its search engine Bing, following reports of a delay to the roll out of Windows 8.
Can Radioplayer be the one-stop-shop the industry needs?
Can Radioplayer be the one-stop-shop the industry needs?
by Maisie McCabe
08 April 2011, 02:56PM
Radioplayer's decision to launch the UK service last week at the lofty Paramount Club perched above London, aptly reflects the high hopes many carry for the digital innovation.
Adland

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Also in the news
Blinkx buys Burst media for $30m
by Loulla-Mae Eleftheriou-Smith, 08 April 2011, 10:27AM
Desperados invites consumers to party on YouTube
by Sarah Shearman, 08 April 2011, 09:30AM
Wallpaper becomes IPC's first monthly iPad title
by Katherine Levy, 08 April 2011, 08:47AM
Google makes social media a priority as social chief named
by Staff, 08 April 2011, 08:30AM
John Brown launches electric vehicle website
by Katherine Levy, 08 April 2011, 08:00AM
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