Digital PM - Behavioural advertising, Twitter Tsar, Microsoft, Radioplayer

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Opt-out rate for behavioural ads is 'miniscule', claims IAB US counsel by Daniel Farey-Jones 08 April 2011, 03:30PM Less than 1% of US internet users have opted out from behavioural advertising since the rollout of the online ad industry's new opt-out page and icon-based information regime, according to the IAB US's key legal expert. Government denies new £142k digital chief is a 'Twitter Tsar' by Staff 08 April 2011, 03:37PM A Government spokesman has said it would be "ludicrous" to call its new digital chief, who will be paid £142,000 a year, a Twitter Tsar. Microsoft launches Bing app for the iPad by Sarah Shearman 08 April 2011, 03:35PM Microsoft has launched its first app for the iPad, for its search engine Bing, following reports of a delay to the roll out of Windows 8. Can Radioplayer be the one-stop-shop the industry needs? by Maisie McCabe 08 April 2011, 02:56PM Radioplayer's decision to launch the UK service last week at the lofty Paramount Club perched above London, aptly reflects the high hopes many carry for the digital innovation. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.  View the map and submit your agency   Also in the news Blinkx buys Burst media for $30m by Loulla-Mae Eleftheriou-Smith, 08 April 2011, 10:27AM Desperados invites consumers to party on YouTube by Sarah Shearman, 08 April 2011, 09:30AM Wallpaper becomes IPC's first monthly iPad title by Katherine Levy, 08 April 2011, 08:47AM Google makes social media a priority as social chief named by Staff, 08 April 2011, 08:30AM John Brown launches electric vehicle website by Katherine Levy, 08 April 2011, 08:00AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Effective Marketing Measurement Gareth Atkinson 06/04/2011 A Pepsi challenge: make 'friends', lose customers David Brennan 05/04/2011 Langdon has lessons for us all Bob Willott 04/04/2011 Babes, bars & sunburnt Brits* TESS ALPS 28/03/2011 What accounting rules and pigs have in common Bob Willott 28/03/2011 Latest jobs Account Executive Recruiter Major Players Salary £18000 - £20000 per annum Location London Research Manager Recruiter Major Players Salary £33000 - £40000 per annum Location Oxfordshire Direct Marketing Executive Recruiter Blue Skies Marketing Recruitment Salary £24000 - £28000 per annum + Fantastic benefits! Location London Account Executive/SAE Recruiter Stonor Salary £20k Location Surrey Senior Digital Project Manager - £45-50k - BIG London Agency! Recruiter Digital Gurus Salary £45000 - £50000 per annum Location London #integrated Account Director - London - £40,000K+ - BTL Recruiter Blue Skies Marketing Recruitment Salary £40000 - £55000 per annum Location London   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders