Wednesday 6 April 2011

Digital PM - P&G, Apple, IPA, Marks & Spencer, Tinchy Stryder

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Digital PM
Latest news
P&G launches digital beauty magazine
P&G launches digital beauty magazine
by Loulla-Mae Eleftheriou-Smith
06 April 2011, 12:24PM
Procter & Gamble has launched a free monthly digital magazine to drive up its online offering.
Apple showcases iAds in special app
Apple showcases iAds in special app
by Ed Owen
06 April 2011, 02:45PM
Apple has created a free iPhone and iPad app just to showcase a number of its iAd campaigns.
View from the Valley: Shooting elephants - when social media attacks
View from the Valley: Shooting elephants - when social media attacks
by Cameron Yuill
06 April 2011, 12:00PM
The shooting of an African elephant highlights stark differences in the way brands manage their online reputations, writes Cameron Yuill, chief executive and founder of Adgent Digital.
IPA puts skills on agenda under Mendelsohn's leadership
IPA puts skills on agenda under Mendelsohn's leadership
by Daniel Farey-Jones
06 April 2011, 04:20PM
The IPA is to partner with organisations including Google, Facebook and Skillset in a bid to enhance the skills base of the ad industry.
Marks & Spencer warns customers of email data breach
Marks & Spencer warns customers of email data breach
by Daniel Farey-Jones
06 April 2011, 12:50PM
Marks & Spencer has warned its customers they may receive spam as a result of their names and email addresses being accessed in a data breach at email marketing provider Epsilon.
Fiat rolls out digital campaign starring Tinchy Stryder
Fiat rolls out digital campaign starring Tinchy Stryder
by Sarah Shearman
06 April 2011, 09:41AM
Fiat has partnered with Yahoo to launch a digital campaign today to promote its Fiat Punto, featuring British rapper Tinchy Stryder.
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Also in the news
Angry Birds debut brand tie-up tops BR app chart
by Daniel Farey-Jones, 06 April 2011, 09:23AM
Think BR: Have you clicked to watch this space?
by Benjamin Faes, 06 April 2011, 08:30AM
Diageo dispenses with 'lead agency' approach
by Gemma Charles, 06 April 2011, 08:00AM
Telegraph takes lead from NYT for Project Plane paywall
by John Reynolds, 06 April 2011, 08:00AM
Think BR

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