Marketing Daily - Coke celebrates 125th anniversary with ad campaign; plus Morrisons, Nestlé, Pepsi and British Gas

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View in web browser View text-only version   Breaking news from Marketing April 2011   Latest News   Coca-Cola rolls-out 125th anniversary campaign Sarah Shearman, 18 April 2011   Coca-Cola is launching a global integrated marketing campaign today, which plays on...     Morrisons offers discount fuel as shoppers make fewer trips Ed Owen, 18 April 2011   Morrisons has launched an ad campaign that promotes its offer to reward...     Nestlé moves Aero into biscuit category John Reynolds, 18 April 2011   Nestlé is moving its Aero chocolate bar brand into the biscuit category...     Pepsi gears up for summer with on-pack festival promotion Loulla-Mae Eleftheriou-Smith, 18 April 2011   PepsiCo and Britvic have launched an on-pack promotion for the Pepsi brand...     British Gas steps up customer acquisition drive Daniel Farey-Jones, 18 April 2011   British Gas has struck a year-long £1m partnership deal with Home Move...     Powerade moves into energy drinks John Reynolds, 18 April 2011   Coca-Cola Enterprises (CCE) is extending its sports drink Powerade into the energy...       Also in the News   Marketing budgets reduced 5.1% in first quarter Daniel Farey-Jones, 18 April 2011   Twitter to open UK office to serve commercial needs Mark Banham, 18 April 2011   T-Mobile launches Royal Wedding spoof ad Maisie McCabe, 18 April 2011       Blogs & Forums   Latest Blog Entries   Easy come, Easy go Ian Moore   I spoke to Easyjet the other day (yes, it can be done) and afterwards they emailed me a customer satisfaction...     Enhanced Transparency and Consumer Control in Online Behavioural Advertising Nick Stringer   New advertising techniques - such as online behavioural advertising - require the trust and confidence of consumers, industry, regulators...     Fan-tache-stic whiskey Greg Taylor   Moustaches aren't just on hipsters anymore - they're finding their way onto marketing campaigns, fundraisers and even alcohol brands. 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