Monday 18 April 2011

Marketing Daily - Coke celebrates 125th anniversary with ad campaign; plus Morrisons, Nestlé, Pepsi and British Gas

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Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
Coca-Cola rolls-out 125th anniversary campaign
Sarah Shearman,
18 April 2011
 

Coca-Cola is launching a global integrated marketing campaign today, which plays on...

Coca-Cola: 'I'd like to teach the world to sing' campaign
 
 
Morrisons offers discount fuel as shoppers make fewer trips
Ed Owen,
18 April 2011
 

Morrisons has launched an ad campaign that promotes its offer to reward...

Morrisons: Andrew 'Freddie' Flintoff TV campaign
 
 
Nestlé moves Aero into biscuit category
John Reynolds,
18 April 2011
 

Nestlé is moving its Aero chocolate bar brand into the biscuit category...

Aero: Nestlé chocolate bar moves into biscuit category
 
 
Pepsi gears up for summer with on-pack festival promotion
Loulla-Mae Eleftheriou-Smith,
18 April 2011
 

PepsiCo and Britvic have launched an on-pack promotion for the Pepsi brand...

Pepsi: gears up for the summer festival season
 
 
British Gas steps up customer acquisition drive
Daniel Farey-Jones,
18 April 2011
 

British Gas has struck a year-long £1m partnership deal with Home Move...

British Gas: returns to sponsor the Home Move Box
 
 
Powerade moves into energy drinks
John Reynolds,
18 April 2011
 

Coca-Cola Enterprises (CCE) is extending its sports drink Powerade into the energy...

Powerade: Jessica Ennis in the brand's 'zero' campaign
 
 
 
Also in the News
 
Marketing budgets reduced 5.1% in first quarter
Daniel Farey-Jones,
18 April 2011
 
Twitter to open UK office to serve commercial needs
Mark Banham,
18 April 2011
 
T-Mobile launches Royal Wedding spoof ad
Maisie McCabe,
18 April 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Easy come, Easy go
Ian Moore
 

I spoke to Easyjet the other day (yes, it can be done) and afterwards they emailed me a customer satisfaction...

 
 
Enhanced Transparency and Consumer Control in Online Behavioural Advertising
Nick Stringer
 

New advertising techniques - such as online behavioural advertising - require the trust and confidence of consumers, industry, regulators...

 
 
Fan-tache-stic whiskey
Greg Taylor
 

Moustaches aren't just on hipsters anymore - they're finding their way onto marketing campaigns, fundraisers and even alcohol brands. The...

 
 
 
 
 
 
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