Wednesday, 20 April 2011

Marketing Daily - MasterCard plots to re-invent 'Priceless' for a new generation; plus Tesco, Mars, Pernod Ricard, and Saab

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Breaking news from Marketing
Breaking news from Marketing April 2011
Latest News
Tesco buys IPTV service Blinkbox
Ed Owen,
20 April 2011

Tesco has bought an 80% stake in internet TV service Blinkbox, for...

Tesco buys IPTV service Blinkbox
Profile: Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at MasterCard
Alex Brownsell,
20 April 2011

Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at...

Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at MasterCard
The FA Cup: a clear game plan
John Reynolds,
20 April 2011

The brand that backs The FA Cup must resist the urge to...

Torquay Utd v Crawley Town: FA Cup sponsor will need to be sensitive to the ethos of different clubs at all levels
Finding your NPD niche
Nick Hughes,
20 April 2011

Despite the tough economy, small brands are breaking into the mainstream, writes...

Small brands are successfully finding their niche
Mars launches first powdered milkshake
John Reynolds,
20 April 2011

Mars is taking on Nestle's flagship brand Nesquik by launching a powdered...

Mars: launches milkshake mix in the UK
Pernod Ricard plots digital push for Olmeca Tequila
Sarah Shearman,
20 April 2011

Olmeca Tequila, is overhauling its global digital strategy to boost its international...

Olmeca Tequila YouTube channel: Pernod Ricard ramps up the brand's digital presence
Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful
Sid McGrath, Planning partner, Karmarama,
20 April 2011

NatWest's 'helpful banking' campaign imparts a subtle message of atonement and reassurance.

NatWest: Meaning is clear and understandable
Also in the News
Saab signs up as sponsor for first PowerPlay Golf event
John Reynolds,
20 April 2011
Credit-checking brand Credit Confidential debuts with £5m push
Alex Brownsell,
20 April 2011
Rugby league without a sponsor for top division
John Reynolds,
20 April 2011
Yorkshire Building Society to acquire rival Norwich & Peterborough
Alex Brownsell,
20 April 2011
Argos boss steps down after sales and profits fall
Ed Owen,
20 April 2011
Lavazza signs up as official coffee of Wimbledon
Loulla-Mae Eleftheriou-Smith,
20 April 2011
Blogs & Forums
Latest Blog Entries
Wedding? What Royal Wedding?
Chris J Reed

Thankfully I live in Singapore, where they really don't care about the royal wedding. Here it really is a non...

Why I am so glad we lost that Norwich & Peterborough pitch

As a result of selling high risk "Keydata" policies to thousands of its customers through its IFA network, Norwich &...

Live demonstrations
Greg Taylor

Many e-commerce sites offer live chat with salespeople, but Swedish telecoms operator, 3 Sweden, is going one step further with...

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