Wednesday 13 April 2011

Digital AM - IPA Online Media Owner Survey, Radisson Edwardian, BR app chart

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IPA Online Media Owner Survey: Specific top, Microsoft bottom
IPA Online Media Owner Survey: Specific top, Microsoft bottom
by Daniel Farey-Jones
13 April 2011, 11:00AM
The latest IPA Online Media Owner Survey, topped again by Specific Media, reveals several cross-media companies have raised their game, while service levels decline dramatically at Microsoft Advertising.
Radisson Edwardian enhances customer experience with QR codes
Radisson Edwardian enhances customer experience with QR codes
by Sarah Shearman
13 April 2011, 08:42AM
Radisson Edwardian is introducing Quick Response (QR) codes to its restaurant menus, linking diners to an online video of a chef preparing a featured dish.
Angry Birds Rio rub shoulders with students in BR app chart
Angry Birds Rio rub shoulders with students in BR app chart
by Daniel Farey-Jones
13 April 2011, 09:14AM
Angry Birds Rio has topped the BR app chart for a second week, while there are new entries for the National Union of Students' reward scheme app and for Paddy Power.
Study shows 28% of online retailers want to take marketing in-house
Study shows 28% of online retailers want to take marketing in-house
by Ed Owen
13 April 2011, 11:15AM
Nearly one in three online retailers wants to bring their marketing function, including creating advertising campaigns, in-house, claims new research.
Airmiles offers daily deals on Facebook
Airmiles offers daily deals on Facebook
by Katherine Levy
13 April 2011, 08:57AM
Airmiles, the British Airways-owned travel reward scheme, has launched a daily deals offering on its Facebook page, called Last Minute.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.Â

View the map and submit your agency
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Five reasons why charities are doing so well in social media
Steve Richards
13/04/2011
Allow your staff to Tweet about your company - four tips
Mark Shaw
13/04/2011
NASA, YouTube and Google celebrate space day [infographic]
Polly Becker
12/04/2011
Twitter Trends focuses on geography as it adds 70 new locations
Jennifer Whitehead
12/04/2011
PR body CIPR publishes 10 Dos and Don'ts of Social Media
@gordonmacmillan
12/04/2011
Paywall sees traffic falls at the New York Times, but its early
@gordonmacmillan
12/04/2011
How corporate tweeters are having to get multilingual
Christian Arno
12/04/2011
The New Yorker gives Facebook fans exclusive access to Franzen story
@gordonmacmillan
11/04/2011
The challenge of shifting from political campaigning to creating social community
Maeve OSullivan
11/04/2011
Has Twitter abandoned small businesses?
Mark Shaw
11/04/2011
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