| Latest news | |  | | | | | Brands seeking a sales boost by forging an association with the Royal Wedding will be left disappointed, with tie-in products and marketing campaigns having little impact on consumers, according to a survey. | | |  | | | | | Associated Northcliffe Digital's MailOnline has overtaken the Huffington Post to become the world's second largest 'newspaper' site, as defined by ComScore. | | |  | | | | | Tesco like-for-like sales fell in the UK for the 12 months to the end of February 2011, but profits grew by more than 12% thanks to strong growth in Asian and European markets. | | |  | | | | | Morrisons is facing a David and Goliath-style trademark battle after it applied to register FreshDirect as the branding for its forthcoming home-shopping business. | | |  | | | | | Audi, the luxury car brand, will be the first advertiser to run a video ad campaign on internet-connected TVs in the UK. | | |  | | | | | Evian has followed up its phenomenally popular "roller babies" ad with a new spot that flips adults into dancing babies. | | |  | | | | | Kraft is scaling back its UK marketing support for chocolate brand Milka and shifting the investment to Cadbury Dairy Milk. | | |  | | | | | WPP's OgilvyOne London has resigned the creative account for anti-poverty charity ActionAid UK, with immediate effect. | | |  | | | | | Bavaria, the Dutch brewer, has unveiled a fresh brand identity and packaging intended to drive interest in its 5% premium and non-alcoholic lagers. | | |  | | | | | O2 pay-as-you-go subsidiary Giffgaff has launched a series of videos on its Facebook page aimed at debunking myths about unlocking mobiles. | | |  | | | | | WPP has agreed to acquire Commarco, the parent company of German agency Scholz & Friends, for an undisclosed sum. | | |  | | | | | Procter & Gamble brand Fairy Liquid has appointed Annabel Karmel, the children's cookery book author and TV cook, as its ambassador in an effort to reinforce its long-running family message. | | |  | | | | | Channel 4 has appointed sport comms agency Pitch to maximise media opportunities around its licence to broadcast the London 2012 Paralympic Games. | | |  | | | | | Beck's, the beer brand, has launched an interactive digital outdoor campaign to accompany its Art Crawl event in Shoreditch, East London, as part of its 25th anniversary celebrations. | | |  | | | | | Supermarkets urge shoppers to prepare for the coming Easter weekend with offers for alcohol, meat and fuel. | | | | | Intelligence | |  | | | | | US giants Google, MSN and Facebook dominate the time spent online by British visitors, according to February figures from UKOM/Nielsen, but the most gains were made by the Metropolitan Police, which experienced a 226% increase in traffic. | | |  | | | | | As Twitter explores ways to increase its revenue from advertising, Rachel Barnes asks marketers what they want the site to offer. | | |  | | | | | Only 28% of teens are aware they have software on their phones to read QR codes, explains Peter Robinson, head of research at youth communications specialist, Dubit. | | | | | | | Latest jobs | | | | | |  | | |
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