Friday, 8 April 2011

Breaking news from Brand Republic - Wallpaper, First Choice, Specsavers, BBC, X Factor

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Latest news
Wallpaper becomes IPC's first monthly iPad title
Wallpaper becomes IPC's first monthly iPad title
by Katherine Levy
08 April 2011, 08:47AM
IPC Media, the UK's biggest magazine publisher, is launching its first dedicated monthly iPad app this summer, for its design magazine Wallpaper.
First Choice bids to own 'all-inclusive' category
First Choice bids to own 'all-inclusive' category
by Loulla-Mae Eleftheriou-Smith
08 April 2011, 08:57AM
First Choice, part of travel operator TUI, is pitching itself as "the home of all-inclusive" to become the first mainstream holiday operator in the UK to only sell all-inclusive holidays by the summer.
Specsavers warns GetLenses over copycat ad
Specsavers warns GetLenses over copycat ad
by Ed Owen
08 April 2011, 09:18AM
Specsavers have threatened legal action against rival GetLenses for using one of their ads in promotional material.
BBC announces plans to streamline management
BBC announces plans to streamline management
by Arif Durrani
08 April 2011, 09:40AM
The BBC is to eliminate two layers of management in an attempt to "to tackle the complexity that so often frustrates people working in and around the BBC".
X Factor betting scam foiled
X Factor betting scam foiled
by Maisie McCabe
08 April 2011, 08:57AM
Virgin Media has sacked three employees after an investigation from the Gambling Commission found they were using customer call traffic to bet on last year's 'X Factor'.
Desperados invites consumers to party on YouTube
Desperados invites consumers to party on YouTube
by Sarah Shearman
08 April 2011, 09:30AM
Desperados, the tequila-flavoured beer brand, has created a YouTube channel that hosts an interactive ad, which viewers can use to connect with Facebook friends.
Peugeot appoints Morgan Lecoupeur as UK marketing director
Peugeot appoints Morgan Lecoupeur as UK marketing director
by Alex Brownsell
08 April 2011, 08:30AM
Peugeot has appointed Morgan Lecoupeur to the role of UK marketing director, following the departure of predecessor Christian Stein to rival Seat.
John Brown launches electric vehicle website
John Brown launches electric vehicle website
by Katherine Levy
08 April 2011, 08:00AM
Customer publisher John Brown Media has made its own foray into publishing, rather than on behalf of a client, with the launch of TheChargingPoint.com, a website dedicated to electric vehicles.
Trading Places: This week's people moves
Trading Places: This week's people moves
by Staff
08 April 2011, 08:42AM
Ben Langdon is heading out of DMG, while CHI is shipping in a bunch of Leo Burnett creatives, as BR rounds up the week's industry moves in advertising, marketing and media.
Paper Round (8 April) - Which clients are advertising in the national press?
Paper Round (8 April) - Which clients are advertising in the national press?
by Sarah Johnson
08 April 2011, 09:05AM
DIY retailers are anticipating a flurry of shoppers over the forthcoming sunny weekend and are advertising a host of offers to make sure they draw in the crowds.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
Intelligence
Has the recession changed attitudes to brands and advertising?
Has the recession changed attitudes to brands and advertising?
by Richard Morris
06 April 2011, 11:00AM
People affected personally by the recession had a greater propensity to seek or react to advertising, writes Carat's Richard Morris.
Spots V Stripes: Cadbury versus the critics
Spots V Stripes: Cadbury versus the critics
by Jane Bainbridge
08 April 2011, 09:00AM
Concerns that Spots V Stripes is failing to engage consumers raise questions about brands putting social media ahead of the 'big idea'.
Android provides a good character reference
Android provides a good character reference
by Sarah Shearman
07 April 2011, 05:00AM
Google's decision to free up its Android brand mascot is mutually beneficial, writes Sarah Shearman.
Think BR

Think BR: Just add video

TV and online video are the perfect partners, writes Bruce Daisley, director, YouTube and display UK at Google.


Also in the news
Microsoft appoints global marketer with expanded remit
by Daniel Farey-Jones, 07 April 2011, 12:30PM
Twitter to launch geo-targeted promoted tweets and data for marketers
by Sarah Shearman, 07 April 2011, 12:05PM
H&M continues investment in mobile with Android app
by Sarah Shearman, 07 April 2011, 02:50PM
String lands IAB's inaugural Artvertising Award
by Staff, 07 April 2011, 03:15PM
JCDecaux wins East Coast outdoor ad contract
by Maisie McCabe, 07 April 2011, 02:20PM
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