Tuesday 19 April 2011

Marketing Daily - Brands fail with royal wedding-themed marketing; plus Fairy Liquid, Audi, Tesco, and Giffgaff

Having trouble viewing this? View in web browser View text-only version
 
Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
Brands set to gain little from royal wedding ties
Nicola Clark,
19 April 2011
 

Brands seeking a sales boost by forging an association with the royal...

Royal Wedding: brands trying to associate with campaigns
 
 
Morrisons' FreshDirect online shopping branding plans challenged
Ed Owen,
19 April 2011
 

Morrisons is facing a David and Goliath-style trademark battle after it applied...

Morrisons: set to use FreshDirect branding in UK
 
 
Fairy Liquid hires children's food guru Annabel Karmel
Loulla-Mae Eleftheriou-Smith,
19 April 2011
 

Procter & Gamble brand Fairy Liquid has appointed Annabel Karmel, the children's...

Annabel Karmel: signed by Fairy Liquid as brand ambassador
 
 
Kraft shifts marketing focus from Milka to Cadbury
John Reynolds,
19 April 2011
 

Kraft is scaling back its UK marketing support for chocolate brand Milka...

Kraft: reducing marketing investment in Milka brand
 
 
Audi blazes trail with UK internet-TV advertising first
Maisie McCabe,
19 April 2011
 

Audi, the luxury car brand, will be the first advertiser to run...

Audi: launching UK's first internet-TV ad campaign
 
 
Tesco UK dips, but profits driven by huge Asian growth
Ed Owen,
19 April 2011
 

Tesco like-for-like sales fell in the UK for the 12 months to...

Philip Clarke: Tesco chief executive
 
 
Giffgaff viral campaign urges mobile phone unlocking
Ed Owen,
19 April 2011
 

O2 pay-as-you-go subsidiary Giffgaff has launched a series of videos on its...

Giffgaff: encouraging consumers to unlock mobile phones
 
 
 
Also in the News
 
Bavaria beer in UK branding overhaul
Loulla-Mae Eleftheriou-Smith,
19 April 2011
 
Nokia readies NFC media drive and 3D maps
Ed Owen,
19 April 2011
 
Sony Ericsson sales down but impact of new products not yet felt
Ed Owen,
19 April 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The real import of behavioural economics
Alan Mitchell
 

      It's intriguing that the Government's new Consumer Empowerment strategy was shepherded into existence by the...

 
 
The secret of successful online selling
Joe Gill
 

If I knew the answer to that, I would probably be a rich man. Instead, I went to a gathering...

 
 
How far can we push the data boundaries?
Richard Lees
 

Richard Lees, Chairman of marketing services and data company dbg, questions some new data packaging offerings As a marketer,...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Head of Marketing, Badenoch & Clark
£75000 - £82000 per annum + Bonus and Benefits, West London
Digital Account Director - Digital Marketing Agency, round8
Up to £50k, London
Senior Account Manager, Zebra People
£30,000-£35,000 + bonuses, Central London / London
Account Manager, home entertainment, London, Dynamic New Alliances
Up to £25K, Central London
Acquisition Marketing Manager, GIM Recruitment
£45k + Benefits (incl. Subsidised Gym, Life Assurance etc.), London
Account Director - direct marketing, multi channel (bags of digital) & big picture thinker.., Firehorse
c45 - 55K dep on experience, central London
Senior Research Executive, Major Players
£24000 - £30000 per annum, London
Account Manager - Advertising, Adam Recruitment
£23000 - £28000 per annum, Manchester
Creative Mac Artist, Perfect Marketing People
To £35k, Manchester
Online Marketing Director for popular website 70-80K + Comm, Spotlight Recruitment
£70000 - £80000 per annum + commission + benefits, West End
Search More Jobs
 
  Manage my bulletins   Send to a friend   Unsubscribe from this bulletin
 Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in 
 
 Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing 
© Haymarket 1957 - 2011 All rights reserved

No comments:

Post a Comment