Friday 15 April 2011

Marketing Daily - The Revolution Awards 2011 - winners in full; plus GSK, Oddbins, Reebok, and William Hill

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Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
The Revolution Awards 2011 - winners in full
Andrew McCormick,
15 April 2011
 

O2, Museum of London and Saint@RKCR/Y&R triumphed at the Revolution Awards 2011,...
Saint pick up the agency of the year gong
 
 
Advertiser body offers guidelines on marketing to children online
Ed Owen,
15 April 2011
 

The World Federation of Advertisers (WFA) has developed guidelines for brands to...
WFA research: ad body offers guide to targeting children online
 
 
Government signals extra time for cookies discussions
Sarah Shearman,
15 April 2011
 

The Government is to pass legislation implementing the revised EU directive requiring...
Ed Vaizey: communications minister
 
 
Locog tests 'Moment To Shine' strapline
John Reynolds,
15 April 2011
 

The organisers of the London 2012 Olympic Games are testing 'Moment to...
The Olympic Stadium: Stratford site's event nears
 
 
GSK puts 19 brands up for sale
Loulla-Mae Eleftheriou-Smith,
15 April 2011
 

GlaxoSmithKline has announced plans to sell off 19 brands from its non-core...
Zantac: GSK brand goes up for sale
 
 
Helen Edwards on Branding: United we understand
Helen Edwards,
13 April 2011
 

Conducting research with, rather than on, people can give incisive glimpses into...
Helen Edwards on Branding
 
 
Andrew Walmsley on Digital: Privacy is a case of respect
Andrew Walmsley,
14 April 2011
 

The availability of personalised data to marketers should be the least of...
Andrew Walmsley on Digital: Privacy is a case of respect
 
 
 
Also in the News
 
Brand Health Check: Oddbins
Rachel Barnes,
14 April 2011
 
Online sales top £5bn in March
Ed Owen,
15 April 2011
 
William Hill wagers on Nevada bookies to crack US
John Reynolds,
15 April 2011
 
Reebok kicks off trainer trials in DW gyms
Loulla-Mae Eleftheriou-Smith,
15 April 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The market for 'choice tools'
Alan Mitchell
 

My presentation on March 15 to the Government 's No 10 Downing Street Roundtable on Consumer Empowerment aligns well with its...
 
 
Do you work with brands that harm society?
CHRIS BARRACLOUGH
 

A new agency, United, launched by former colleagues, claims it will only work with brands that "make a positive contribution...
 
 
BP deserves credit for learning from past marketing catastrophes
Alex Brownsell
 

For a brand which proved so inept at communications a year ago, BP's decision to run a print ad campaign...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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