Tuesday 19 April 2011

Digital PM - Facebook, Disney/LoveFilm, Magnum, Evian, tablet buying, Nokia, Project magazine for iPad

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Latest news
Facebook launches advertising creativity showcase
Facebook launches advertising creativity showcase
by Sarah Shearman
19 April 2011, 12:14PM
Facebook Studio, a hub to view and discuss campaigns that have run on the social networking site, has gone live.
Disney signs on-demand deal with LoveFilm
Disney signs on-demand deal with LoveFilm
by Sarah Shearman
19 April 2011, 10:55AM
The Walt Disney Company UK and Ireland has signed a deal with LoveFilm, the movie rental service, which will make it the first video-on-demand service to stream and rent its films online in the UK, outside of pay TV broadcasters.
Magnum offers online game for pleasure seekers
Magnum offers online game for pleasure seekers
by Maisie McCabe
19 April 2011, 11:04AM
Magnum, the Unilever-owned ice cream brand, has launched an interactive game that follows a young female "pleasure seeker", as part of its new global positioning, "for pleasure seekers".
Evian returns with global 'Baby Inside' campaign
Evian returns with global 'Baby Inside' campaign
by Loulla-Mae Eleftheriou-Smith
19 April 2011, 08:55AM
Evian has followed up its phenomenally popular "roller babies" ad with a new spot that flips adults into dancing babies.
Tablets carve out niche in computer market
Tablets carve out niche in computer market
by Loulla-Mae Eleftheriou-Smith
19 April 2011, 12:50PM
One in 12 people have bought tablet computers in preference to netbook, laptop or desktop computers, according to a new study, though the vast majority have bought them as an additional item.
Nokia readies NFC media drive and 3D maps
Nokia readies NFC media drive and 3D maps
by Ed Owen
19 April 2011, 10:25AM
Nokia is launching an ambitious push to introduce near field communication (NFC) technology to its mobiles, starting with the C7 smartphone, and has developed 3D mapping for metropolitan areas.
Project magazine cover plays on iPad 2 gyroscope
Project magazine cover plays on iPad 2 gyroscope
by Katherine Levy
19 April 2011, 03:24PM
Seven, the digital customer engagement agency, has created an animated cover for iPad magazine Project that features characters from upcoming movies, including 'Thor', in a panoramic, movement-sensitive landscape.
Adland

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Also in the news
MailOnline overtakes Huffington Post to become world's no 2
by Arif Durrani, 19 April 2011, 08:45AM
Audi blazes trail with UK internet-TV advertising first
by Maisie McCabe, 19 April 2011, 08:30AM
Twitter 'in talks' to buy TweetDeck for $50m
by Sarah Shearman, 19 April 2011, 10:10AM
Giffgaff viral campaign urges mobile phone unlocking
by Ed Owen, 19 April 2011, 08:30AM
Think BR

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From the blogs
When shares under option lose their value, change the rules to compensate!
Bob Willott
18/04/2011
Enhanced Transparency and Consumer Control in Online Behavioural Advertising
Nick Stringer
15/04/2011
A graph to remember (we hope)
TESS ALPS
13/04/2011
Actions speak louder than words
Bob Willott
12/04/2011
Effective Marketing Measurement
Gareth Atkinson
06/04/2011
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