Monday 4 April 2011

Digital PM - Android, Obama, Best Buy, Surf, 'Artvertising', Digital media trading - welcome to RTB

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Digital PM
Latest news
Android overtakes Apple to be UK's leading smartphone platform
Android overtakes Apple to be UK's leading smartphone platform
by Ed Owen
04 April 2011, 01:10PM
Android is now the most popular smartphone platform in the UK with a 28% market share, but iPhone users remain the most engrossed by their phones, according to new research.
Obama launches 2012 presidential bid with YouTube video
Obama launches 2012 presidential bid with YouTube video
by Daniel Farey-Jones
04 April 2011, 03:20PM
Barack Obama has kicked off his 2012 US presidential campaign with a video called "It Begins With Us". It begins with YouTube, and digital campaigning is another way to look at it.
US brands hit by leak at major email marketing provider
US brands hit by leak at major email marketing provider
by Daniel Farey-Jones
04 April 2011, 02:30PM
Several US brands have been hit by a data breach at email marketing provider Epsilon, which has resulted in the leak of customer email addresses and names.
Surf relaunches with interactive digital ad
Surf relaunches with interactive digital ad
by Loulla-Mae Eleftheriou-Smith
04 April 2011, 01:20PM
Surf, the Unilever-owned laundry brand, has relaunched its entire range with "new, long lasting fragrances" supported by an interactive digital ad campaign.
Think BR: Is the web banner art?
Think BR: Is the web banner art?
by Jack Wallington
04 April 2011, 03:00PM
It's not only time we started celebrating the best digital display ads as art, but important to do so, writes Jack Wallington, the IAB's head of industry programmes.
Demand and supply platforms - the media industry's Big Bang
Demand and supply platforms - the media industry's Big Bang
by Andy Pearch, MediaSense
04 April 2011, 12:03PM
The media trading system in the US is already welcoming "real-time bidding" through digital demand and supply-side platforms. Andy Pearch, director and founder of media auditing company MediaSense, tracks an initiative that is set to reshape the way...
Adland

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Also in the news
TV show voting gets Facebook treatment
by Sarah Shearman, 04 April 2011, 10:56AM
Ben Langdon quits Digital Marketing Group
by Sara Kimberley, 04 April 2011, 09:27AM
Unilever turns to Amaze for global website push
by Daniel Farey-Jones, 04 April 2011, 11:25AM
Tesco extends brand into used car business
by Ed Owen, 04 April 2011, 09:15AM
Think BR

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