Wednesday, 13 April 2011

Media AM - Novartis global media review, IPA, BT, Facebook, Paper Round

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Media AM Bulletin
 
 
 
*   Latest News
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Novartis: calls global media review
Novartis to review $600m global media business
Katherine Levy, 13 April 2011

Novartis, the pharmaceutical giant, is gearing up to launch a review of...

  
Specific Media: tops IPA Online Media Owner Survey
IPA Online Media Owner Survey: Specific top, Microsoft bottom
Daniel Farey-Jones, 13 April 2011

The latest IPA Online Media Owner Survey, topped again by Specific Media,...

  
BT Vision: Ofcom rules in company's favour
BT succeeds in hiding pay-TV customer numbers from Sky
Maisie McCabe, 13 April 2011

Ofcom, the broadcasting regulator, has ruled that BT does not have to...

  
Airmiles: offers daily deals via Facebook
Airmiles offers daily deals on Facebook
Katherine Levy, 13 April 2011

Airmiles, the British Airways-owned travel reward scheme, has launched a daily deals...

  
Daily Mail: offers cabbage seeds
Paper Round (13 April) - Which clients are advertising in the national press?
Sarah Johnson, 13 April 2011

Car manufacturers attempt to stand out from the crowd in today's papers...

  
*   Also in the News
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C4's Radcliffe to move to chief marketing post at ITV
Maisie McCabe, 12 April 2011
MediaCom picks up international account for dating site Zoosk
Mark Banham, 12 April 2011
Online industry steels itself for DCMS cookies report
Sarah Shearman, 12 April 2011
John Lewis to introduce online fashion magazine
Ed Owen, 12 April 2011
Paul Nunn joins eBay Advertising as strategic account director
Katherine Levy, 12 April 2011
Google rolls out premium content-promoting algorithm
Sarah Shearman, 12 April 2011
 
 
Blogs & Forums
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The battle for America: Mail and Guardian look west
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Going, going, gone
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This week in the news has been the start of the auction for posters in the run-up to and...

Langdon has lessons for us all
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The sudden departure of Ben Langdon as chief executive of AIM listed Digital Marketing Group ends another chapter in the...

We need new measurement systems for TV content and we need them fast
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I was locked in a TV studio overlooking the Thames last week with Gerhard Zeiler, CEO of RTL Group and...

Goodbye Andy Barnes: Channel 4’s commercial stalwart exits
Arif Durrani

So the rumours were true, Andy Barnes, the face of Channel 4's commercial operations since it began selling its own airtime...

 
 
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