Thursday, 21 April 2011

Campaign Daily Fix - Kia, COI London election, Coca-Cola, hypernaked, WaterAid

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Campaign Daily Fix
 
21 April 2011  
Latest News
Kia is talking to ad agencies
Kia calls £60m pan-Euro ad review
Matt Williams, 21 April 2011

Kia Motors Europe, the part-Hyundai owned automotive manufacturer, is looking for an agency to work on its estimated £60 million pan-European advertising account.

 
London Mayor Boris Johnson
COI kicks-off pitch for London Mayor Vote
Matt Williams, 21 April 2011

London Elects, the organisation responsible for elections in London, is looking for an agency to handle its marketing activity ahead of the 2012 elections for the Mayor of London and...

 
Glaceau - Coca-Cola is talking to agencies
Coca-Cola hunts digital agency for water brand
Anne Cassidy, 21 April 2011

Glaceau Vitaminwater, the Coca-Cola owned brand, is looking for a digital agency to handle its advertising in Europe.

 
Hamish Pringle says advertising
Ethnic groups not reflected in TV advertising
Anne Cassidy, 21 April 2011

Actors from black, Asian or other ethnic minorities appeared in just 5.3 per cent of UK TV ads screened in 2010, according to data from Clearcast.

 
Ladbrokes is talking to agencies
Agencies line up for Ladbrokes CRM brief
Matt Williams, 21 April 2011

Ladbrokes, the bookmaker, is holding a review of its digital and direct marketing activity and has contacted a number of agencies with a request for information as it looks to...

 
Hypernaked…Chris Green, Oliver Green, Fairhead, Puukko and Barton (l-r)
Naked and Hyper form hypernaked
Jeremy Lee, 21 April 2011

Naked Communications is merging with its sister agency Hyper to create a new entity, called hypernaked.

 
WaterAid…Kitcatt Nohr Digitas produced a recent DRTV ad
WaterAid seeks shop for TV and DM project
Sara Kimberley, 21 April 2011

WaterAid is seeking an agency to handle an integrated brief covering TV and direct marketing. The charity has approached shops directly to pitch for its direct and direct-response TV business.

 
 
Also in the News
Betfair in hunt for agency to handle advertising account
Anne Cassidy, 21 April 2011
Publicis Groupe revenues leap 10.7% to €1.29bn
Daniel Farey-Jones, 21 April 2011
Woodward and Connell quit VCCP to move to Karmarama
Anne Cassidy, 21 April 2011
 
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Latest Work
Moneysupermarket ‘Spelbinding laptop’ by Dare
Moneysupermarket 'Spelbinding laptop' by Dare
20 April 2011

Moneysupermarket.com launched idents for its sponsorship of Britain's Got Talent featuring gymnasts and 2010 winners, Spelbound.

 
Public View - did the public laugh along with the latest Schweppes ad?
Public View - did the public laugh along with the latest Schweppes ad?
19 April 2011

Many people surveyed enjoyed the new tongue-in-cheek Schweppes spot from Mother.

 
Magners 'bees' by The Red Brick Road
Magners 'bees' by The Red Brick Road
18 April 2011

Magners has launched the next installment of its 'There's Method in the Magners' campaign, created by The Red Brick Road.

 
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