Tuesday, 12 April 2011

Digital PM - Toyota, John Lewis, Schweppes, DCMS, eBay

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Toyota becomes first brand to appear in Monopoly Millionaires
Toyota becomes first brand to appear in Monopoly Millionaires
by Sarah Shearman
12 April 2011, 04:06PM
Toyota has signed a deal with Electronic Arts, the video games publisher, that will allow it to place branded virtual gift items into Hasbro's Monopoly Millionaires Facebook game.
John Lewis to publish online fashion magazine
John Lewis to publish online fashion magazine
by Ed Owen
12 April 2011, 03:26PM
John Lewis is to launch an online fashion magazine later this week, supplementing its John Lewis Edition print publication.
Schweppes launches Facebook Great Royal Wedding Card
Schweppes launches Facebook Great Royal Wedding Card
by Loulla-Mae Eleftheriou-Smith
12 April 2011, 01:45PM
Schweppes is the latest brand to cash in on the excitement around the Royal Wedding, and is launching a novel Facebook initiative and limited edition Royal Wedding bottles.
Online industry steels itself for DCMS cookies report
Online industry steels itself for DCMS cookies report
by Sarah Shearman
12 April 2011, 08:30AM
Brands are bracing themselves for more online regulation as the European Union and the Department for Culture, Media and Sport (DCMS) turn their attentions to behavioural targeting.
Paul Nunn joins eBay Advertising as strategic account director
Paul Nunn joins eBay Advertising as strategic account director
by Katherine Levy
12 April 2011, 01:14PM
EBay Advertising has hired Paul Nunn in the newly created role of strategic account director in the multinational sales team.
Adland

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Also in the news
Nokia launches two Symbian handsets with Microsoft features
by Ed Owen, 12 April 2011, 11:53AM
Google rolls out premium content-promoting algorithm
by Sarah Shearman, 12 April 2011, 10:58AM
Amazon readies cheaper ad-supported Kindle
by John Reynolds, 12 April 2011, 09:05AM
Ex-BSkyB sales director Ivey appointed MD at Say Media
by Sara Kimberley, 12 April 2011, 09:27AM
CIPR revises social media guidelines as it unveils blog portal for PR firms
by James Cowling, 12 April 2011, 08:16AM
Think BR

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From the blogs
Actions speak louder than words
Bob Willott
12/04/2011
Effective Marketing Measurement
Gareth Atkinson
06/04/2011
A Pepsi challenge: make 'friends', lose customers
David Brennan
05/04/2011
Langdon has lessons for us all
Bob Willott
04/04/2011
Babes, bars & sunburnt Brits*
TESS ALPS
28/03/2011
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