Latest news | | | | | | News International is undertaking a department-by-department review of its newspaper operations as part of a three-year growth strategy set by chief executive Rebekah Brooks. | | | | | | | Fledgling consumer credit-checking brand Credit Confidential has launched a £5m ad campaign as it looks to establish itself in the industry. | | | | | | | Independent Print's i, the newest entrant to the UK's newsstand, is due to launch a 30p Saturday edition from 7 May. | | | | | | | Tesco's new chief executive Philip Clarke revealed his plans for the company in his first set of results, detailing a new focus for the supermarket giant and admitting performance in 2010 was "below par". | | | | | | | WPP's outdoor specialist Kinetic and media agency Mindshare have won the Grand Prize at the Clear Channel Outdoor Planning Awards for their work for Nike, as Kinetic picked up three other awards. | | | | | | | An ad for My Aesthetics, a skin treatment manufacturer, which appeared in the Express newspaper, has been banned by the Advertising Standards Authority (ASA) for making misleading claims. | | | | | | | Tesco has sponsored a cinnamon-scented, Easter-themed supplement in today's Daily Mirror. | | | | | | | Olmeca Tequila, is overhauling its global digital strategy to boost its international appeal to new tequila drinkers and young "urbanites" in particular. | | | | | | | The Economist is continuing its attempts to broaden its appeal from its finance and economics heritage with a digital campaign based around a 'thinking spaces' app. | | | | | | | PowerPlay Golf, a quickfire tournament that it is hoped will emulate the success of cricket's Twenty20 format, is on the hunt for more sponsors as it looks to attract a new generation of sports fans to the game. | | | | | | | MediaCom has appointed Tim Ainsworth, a senior strategy director at Starcom MediaVest Group, to the role of Sky account director. | | | | | | | Lavazza, the Italian coffee brand, has been named as the official coffee of the Wimbledon Championships, in a three-year deal. | | | | | | | Tesco and the Daily Mirro get inventive by marking Easter with a cinnamon-scented pull-out promoting hot cross buns. | | | | Intelligence | | | | | | The brand that backs The FA Cup must resist the urge to play with the format. By John Reynolds | | | | | | | Despite the tough economy, small brands are breaking into the mainstream, writes Nick Hughes. | | | | | | | Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at MasterCard, is to revitalise its 'priceless' strategy. | | | | | | Latest jobs | | | | | | | |
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