Wednesday, 20 April 2011

Breaking news from Brand Republic - Rebekah Brooks, Credit Confidential, the i, Tesco, Clear Channel Outdoor Planning Awards

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Brooks looks to 'Change the Game' at News Int
Brooks looks to 'Change the Game' at News Int
by John Reynolds
20 April 2011, 08:35AM
News International is undertaking a department-by-department review of its newspaper operations as part of a three-year growth strategy set by chief executive Rebekah Brooks.
Credit-checking brand Credit Confidential debuts with £5m push
Credit-checking brand Credit Confidential debuts with £5m push
by Alex Brownsell
20 April 2011, 08:30AM
Fledgling consumer credit-checking brand Credit Confidential has launched a £5m ad campaign as it looks to establish itself in the industry.
Independent to launch 30p Saturday edition of i
Independent to launch 30p Saturday edition of i
by Arif Durrani
20 April 2011, 08:45AM
Independent Print's i, the newest entrant to the UK's newsstand, is due to launch a 30p Saturday edition from 7 May.
Tesco chief admits 'below par' performance
Tesco chief admits 'below par' performance
by Ed Owen
20 April 2011, 09:11AM
Tesco's new chief executive Philip Clarke revealed his plans for the company in his first set of results, detailing a new focus for the supermarket giant and admitting performance in 2010 was "below par".
Kinetic takes honours at Clear Channel Outdoor Planning Awards
Kinetic takes honours at Clear Channel Outdoor Planning Awards
by Staff
20 April 2011, 06:30AM
WPP's outdoor specialist Kinetic and media agency Mindshare have won the Grand Prize at the Clear Channel Outdoor Planning Awards for their work for Nike, as Kinetic picked up three other awards.
Express Newspapers rapped for printing misleading cosmetics ad
Express Newspapers rapped for printing misleading cosmetics ad
by Loulla-Mae Eleftheriou-Smith
20 April 2011, 08:40AM
An ad for My Aesthetics, a skin treatment manufacturer, which appeared in the Express newspaper, has been banned by the Advertising Standards Authority (ASA) for making misleading claims.
Tesco runs cinnamon-scented supplement in Daily Mirror
Tesco runs cinnamon-scented supplement in Daily Mirror
by John Reynolds
20 April 2011, 09:21AM
Tesco has sponsored a cinnamon-scented, Easter-themed supplement in today's Daily Mirror.
Pernod Ricard plots digital push for Olmeca Tequila
Pernod Ricard plots digital push for Olmeca Tequila
by Sarah Shearman
20 April 2011, 08:30AM
Olmeca Tequila, is overhauling its global digital strategy to boost its international appeal to new tequila drinkers and young "urbanites" in particular.
Economist launches 'thinking spaces' digital campaign
Economist launches 'thinking spaces' digital campaign
by Sara Kimberley
20 April 2011, 08:30AM
The Economist is continuing its attempts to broaden its appeal from its finance and economics heritage with a digital campaign based around a 'thinking spaces' app.
Saab signs up as sponsor for first PowerPlay Golf event
Saab signs up as sponsor for first PowerPlay Golf event
by John Reynolds
20 April 2011, 08:30AM
PowerPlay Golf, a quickfire tournament that it is hoped will emulate the success of cricket's Twenty20 format, is on the hunt for more sponsors as it looks to attract a new generation of sports fans to the game.
MediaCom appoints Tim Ainsworth as Sky account director
MediaCom appoints Tim Ainsworth as Sky account director
by Katherine Levy
20 April 2011, 08:51AM
MediaCom has appointed Tim Ainsworth, a senior strategy director at Starcom MediaVest Group, to the role of Sky account director.
Lavazza signs up as official coffee of Wimbledon
Lavazza signs up as official coffee of Wimbledon
by Loulla-Mae Eleftheriou-Smith
20 April 2011, 09:05AM
Lavazza, the Italian coffee brand, has been named as the official coffee of the Wimbledon Championships, in a three-year deal.
Paper Round (20 April) - Which clients are advertising in the national press?
Paper Round (20 April) - Which clients are advertising in the national press?
by Sarah Johnson
20 April 2011, 09:10AM
Tesco and the Daily Mirro get inventive by marking Easter with a cinnamon-scented pull-out promoting hot cross buns.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.Â

View the map and submit your agency
Â
Intelligence
The FA Cup: a clear game plan
The FA Cup: a clear game plan
by John Reynolds
20 April 2011, 12:01AM
The brand that backs The FA Cup must resist the urge to play with the format. By John Reynolds
Finding your NPD niche
Finding your NPD niche
by Nick Hughes
20 April 2011, 12:00AM
Despite the tough economy, small brands are breaking into the mainstream, writes Nick Hughes.
Profile: Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at MasterCard
Profile: Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at MasterCard
by Alex Brownsell
20 April 2011, 12:00AM
Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at MasterCard, is to revitalise its 'priceless' strategy.
Think BR

Helen Edwards on Branding: No cheer for Brand Britain

The royal wedding will not help change perceptions of the country being a less-than-ideal destination.

Â

Also in the news
Omnicom notches up UK organic growth of 9%
by Daniel Farey-Jones, 19 April 2011, 04:10PM
IPC's Country Life rolls out Royal Wedding collector's issue
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Facebook launches advertising creativity showcase
by Sarah Shearman, 19 April 2011, 12:14PM
Disney signs on-demand deal with LoveFilm
by Sarah Shearman, 19 April 2011, 10:55AM
Rightmove launches first ad campaign with DHM
by Sara Kimberley, 19 April 2011, 10:31AM
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