Thursday, 28 April 2011

Campaign Daily Fix - Interpublic, Leo Burnett, EasyJet, WPP, Stella Artois

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Campaign Daily Fix
 
28 April 2011  
Latest News
Michael Roth: Interpublic chairman and CEO
Interpublic reduces losses to $48m after double-digit growth
Daniel Farey-Jones, 28 April 2011

Interpublic has reported a net loss of $48m (£28.8m) in its first quarter results, which showed revenues were up 10.3% to $1.47bn.

 
Leo Burnett Brazil: becomes Leo Burnett Tailor Made
Publicis Groupe buys into Brazilian agency to bolster Leo Burnett
Sara Kimberley, 28 April 2011

Leo Burnett Brazil is to be renamed Leo Burnett Tailor Made, after yet another Brazilian agency acquisition by parent company Publicis Groupe, this time of independent advertising company, Tailor Made.

 
EasyJet: releases Royal Wedding themed ads
EasyJet gets in on Royal Wedding fever
Sara Kimberley, 28 April 2011

Easyjet is jumping on the Royal Wedding bandwagon with a tactical press ad featuring a host of puns about its destinations.

 
Sir Martin Sorrell: chief executive officer of WPP Group
WPP 'cautiously optimistic' about 2011 and 2012
Katherine Levy, 28 April 2011

Sir Martin Sorrell's WPP is "cautiously optimistic" about prospects for the coming two years and has tipped the Olympic Games and other events to bump 2012 adspend up by 1%-2%.

 
Stella Artois: crowns Gustavo Alvarez the King of Cannes
Stella Artois crowns winner of its Cannes film competition
Sara Kimberley, 28 April 2011

Stella Artois has named wannabe film star Gustavo Alvarez from Argentina as the winner of its competition to appear in its film about the 'King of Cannes', to promote its...

 
 
Also in the News
ITV appoints PHD's Jason Spencer as regional sales director
Sara Kimberley, 28 April 2011
BSkyB spends £12m on News Corp negotiations
Arif Durrani, 28 April 2011
 
Watch My YouTube Ad of the Week

Watch My YouTube Ad of the Week, the best viral ads chosen by Andy Nairn, Sue Unerman, James Hilton and Kristof Fahy

Watch My YouTube Ad of the Week

 
Latest Work
Old Spice 'jungle wilderness' by Wieden + Kennedy Portland
Old Spice 'jungle wilderness' by Wieden + Kennedy Portland
27 April 2011

Old Spice has launched a new ad introducing Danger Zone, its new scent.

 
Green Party 'no joke' by glue Isobar
Green Party 'no joke' by glue Isobar
27 April 2011

The Green Party has produced a Party Election Broadcast by glue Isobar urging voters to vote Green ahead of local elections on May 5th 2011.

 
McDonald's '1955' by DDB Oslo
McDonald's '1955' by DDB Oslo
27 April 2011

McDonald's is introducing a new 1955 burger Nordic region in Europe, named for the year its first restaurant opened in Des Plaines, with three documentary style commercials from DDB Oslo.

 
Diet Pepsi 'beach tweet' by TBWA\Chiat\Day Los Angeles
Diet Pepsi 'beach tweet' by TBWA\Chiat\Day Los Angeles
27 April 2011

Diet Pepsi has released a new ad set on a beach featuring Sofia Vergara and David Beckham.

 
More Work
 
Blogs
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INTERRUPTION IS CONTENT, NOT MEDIA
Dave Trott

Before I went to art school I did A levels. One of the books I had to study was Homer's...

Credit where it's due to The Guardian
Ian Darby

Campaign and me personally have written some critical words about The Guardian newspaper recently. Its obsession with the News International...

Shock news: Aegis rationalises UK property portfolio
Jeremy Lee

Trying to make something out of nothing is a familiar PR strategy. But trying to pretend that moving all of...

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