Friday, 15 April 2011

Global Bulletin from Brand Republic - global adspend, William Hill, GSK, Clarks Future Footwear, internet advertising

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Global bulletin
Latest news
Global adspend recovery weakened by Japan and Middle East
Global adspend recovery weakened by Japan and Middle East
by Mark Banham
11 April 2011, 12:01AM
ZenithOptimedia has downgraded its global adspend forecast from 4.6% growth this year to 4.2%, in the light of the "devastating earthquake" in Japan and the political turmoil in the Middle East playing out on the world stage.
William Hill wagers on Nevada bookies to crack US
William Hill wagers on Nevada bookies to crack US
by John Reynolds
15 April 2011, 09:00AM
William Hill is moving into the US, snapping up two bookmakers as it eyes up potential global profits.
GSK puts 19 brands up for sale
GSK puts 19 brands up for sale
by Loulla-Mae Eleftheriou-Smith
15 April 2011, 10:48AM
GlaxoSmithKline has announced plans to sell off 19 brands from its non-core over the counter business in order to focus on its "priority brands" in the Consumer Healthcare business.
Clarks Future Footwear partners with MPG in India
Clarks Future Footwear partners with MPG in India
by Staff
15 April 2011, 11:29AM
NEW DELHI - MPG India has won the media planning and buying duties for Clarks Future Footwear, following a competitive pitch.
Internet advertising is bigger than newspaper advertising
Internet advertising is bigger than newspaper advertising
by Staff
14 April 2011, 10:58AM
For the first time print advertising has been surpassed in the US by online marking a watershed moment for digital.
Paywall sees traffic falls at the New York Times
Paywall sees traffic falls at the New York Times
by Staff
12 April 2011, 11:12AM
The New York Times has seen traffic fall after its paywall went live last month according to early figures from Hitwise.
Illva Saronno reviews £20m global media
Illva Saronno reviews £20m global media
by Jeremy Lee
14 April 2011, 10:50AM
The Italian spirits company Illva Saronno is reviewing the £20 million global media planning and buying for its Tia Maria and Disaronno brands.
Also in the news
Novartis to review $600m global media business
by Katherine Levy, 13 April 2011, 08:47AM
Advertiser body offers guidelines on marketing to children online
by Ed Owen, 15 April 2011, 10:41AM
MediaCom picks up international account for dating site Zoosk
by Mark Banham, 12 April 2011, 04:18PM
BP runs ads as Deepwater Horizon anniversary approaches
by Sarah Shearman, 11 April 2011, 10:30AM
Maserati hands CRM brief to WDMP
by Sara Kimberley, 14 April 2011, 11:55AM
Oystercatchers admits wrongdoing in settlement with WPP
by Daniel Farey-Jones, 12 April 2011, 12:30PM
My Media Week: Alan Hodge
by Hayley Pinkerfield, 12 April 2011, 10:14AM
Quiksilver ramps up CRM strategy
by Sara Kimberley, 14 April 2011, 01:15PM
From Singapore - Chris Reed on partnership marketing
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AUSSIE DEATHWISH!
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LINKIN PARK V'S WHITE LIES: WHO'S BETTER AT GEOGRAPHY?
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Toasting origami
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