Friday 1 April 2011

Marketing Daily - Apple loses global marketing chief; plus M&S, William Hill, Disney, and Boris Johnson

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Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
Apple's global marketing chief 'to depart'
Sarah Shearman,
01 April 2011
 

Apple's vice president of worldwide marketing communications Allison Johnson is leaving the...
Apple iPad 2: the latest Apple device to reach the market
 
 
Boris urges London to be the "best brand on the planet"
Loulla-Mae Eleftheriou-Smith,
01 April 2011
 

London & Partners, the new promotional agency for the capital, was launched...
London & Partners: aiming to create the
 
 
M&S to test French appetite for its brand
Daniel Farey-Jones,
01 April 2011
 

Marks & Spencer is returning to France towards the end of the...
M&S: returning to France after a 10-year absence
 
 
Profile: Kristof Fahy, group brand and marketing director at William Hill
John Reynolds,
30 March 2011
 

Kristof Fahy, group brand and marketing director at William Hill, is hoping...
Kristof Fahy, group brand and marketing director at William Hill
 
 
Brand Health Check: RBS
Rachel Barnes,
01 April 2011
 

The bailout and bonus furore continues to hamper the bank's customer relations.
RBS
 
 
Helen Edwards on Branding: The sensitive art of pricing
Helen Edwards,
30 March 2011
 

Marketers must use the rise in commodity prices as the impetus to...
Helen Edwards on Branding
 
 
Andrew Walmsley on Digital: The EU cookie problem
Andrew Walmsley,
30 March 2011
 

European legislation applying to websites' use of cookies will have a fundamental...
Andrew Walmsley on Digital: The EU cookie problem
 
 
 
Also in the News
 
Sector Insight: Dishwashing detergents
Jane Bainbridge,
01 April 2011
 
Disney rolls out parade for Disneymedia+ launch
John Reynolds,
01 April 2011
 
Star Alliance rolls out sustainability-themed ads
Alex Brownsell,
01 April 2011
 
BBC Children in Need appoints marketer to push Pudsey and Blush
John Reynolds,
01 April 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Rethinking marketing metrics
Alan Mitchell
 

  Aristotle said the natural state of matter is rest, so he had to explain motion: with the concept of...
 
 
Digital and Direct
Richard Mabbott @ GyroHSR
 

It's funny how quickly conventions can be established. Like the one that says 'direct + digital = good' and 'direct...
 
 
The new engagement
Planet Blog
 

Channel 4's head of strategic sales set up The Plannertarium to convince clients and agencies to try something new, Jane...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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