| Latest news | |  | | | | | WaterAid is seeking an agency to handle an integrated brief covering TV and direct marketing. The charity has approached shops directly to pitch for its direct and direct-response TV business. | | |  | | | | | Ladbrokes, the bookmaker, is holding a review of its digital and direct marketing activity and has contacted a number of agencies with a request for information as it looks to boost its below-the-line offering. | | |  | | | | | The Association of Train Operating Companies has appointed The Red Brick Road's sister agency Ruby to handle the integrated account for its Railcard business. | | |  | | | | | Two services that enable consumers to profit from their personal data are shaking up the direct marketing sector. David Murphy reports. | | |  | | | | | A government initiative to give the public much more control over their personal data is also an opportunity for marketers. | | |  | | | | | WPP's OgilvyOne London has resigned the creative account for anti-poverty charity ActionAid UK, with immediate effect. | | |  | | | | | As creatives, it's our prerogative to complain about the size of the logo as requested by the client. So goes the cliché, anyway. | | |  | | | | | The Government is to pass legislation implementing the revised EU directive requiring web users give consent to the use of cookies by 25 May, but has signalled it wants a period of breathing space on enforcement to explore more options with the onlin... | | |  | | | | | Marketing budgets were revised down for the second successive quarter as doubts over consumers' willingness to spend prevailed, according to the IPA/BDO Bellwether survey released today. | | | | | | | Latest jobs | | | | | |  | | |
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