Breaking news from Brand Republic - marketing budgets, Coca-Cola, Arena Media, Rimmel, Amanda Barrett

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Marketing budgets reduced 5.1% in first quarter by Daniel Farey-Jones 18 April 2011, 12:01AM Marketing budgets were revised down for the second successive quarter as doubts over consumers' willingness to spend prevailed, according to the IPA/BDO Bellwether survey released today. Coca-Cola rolls-out 125th anniversary campaign by Sarah Shearman 18 April 2011, 09:20AM Coca-Cola is launching a global integrated marketing campaign today, which plays on the brand's heritage and marks its 125th anniversary on 8 May. Arena Media wins HomeSense media account by Katherine Levy 18 April 2011, 08:51AM Homeware retailer, HomeSense, has appointed Havas-owned Arena Media to handle its online and offline media planning and buying. Rimmel to roll out interactive in-text ads by Sarah Shearman 18 April 2011, 09:01AM Rimmel London, the cosmetics brand, is rolling out a digital campaign for its Sunshimmer and Day 2 Night Mascara products, using adaptable custom in-text units. UM's Amanda Barrett moves to Carat as associate director by Katherine Levy 18 April 2011, 08:30AM Amanda Burningham, née Barrett, former ideation director at UM, has been appointed by Carat as an associate director in its sponsorship department. Euro RSCG loses European digital chief by Ed Owen 15 April 2011, 05:30PM Sander Volten, the managing director of digital for Europe for Euro RSCG, and three Euro RSCG 4D Amsterdam executives are quitting the network to launch a start-up. Paper Round (18 April) - Which clients are advertising in the national press? by Sarah Johnson 18 April 2011, 09:20AM Supermarkets push DVD offers while brands continue to highlight the upcoming Royal Wedding. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency  Intelligence @twitter: advice on #brandedpages by Rachel Barnes 14 April 2011, 12:00AM As Twitter explores ways to increase its revenue from advertising, Rachel Barnes asks marketers what they want the site to offer. Many teens are unaware of QR codes but brands are on the right track by Peter Robinson 13 April 2011, 08:00AM Only 28% of teens are aware they have software on their phones to read QR codes, explains Peter Robinson, head of research at youth communications specialist, Dubit. Carlsberg: Probably a risky rebrand by Nicola Clark 13 April 2011, 12:00AM Will a unified global campaign dilute the lager brand's connection with UK drinkers? Asks Nicola Clark Think BR Think BR: How to survive the death of print A step-by-step guide for those in the industry who are still in denial, by Richard Hine.  Also in the news Peroni delivers a taste of summer, Italian style by Loulla-Mae Eleftheriou-Smith, 15 April 2011, 08:55AM The Revolution Awards 2011 - winners in full by Andrew McCormick, 15 April 2011, 11:54AM NEWSPAPER ABCs: Indy and i again revel in being 'significantly bigger than The Guardian' by Arif Durrani, 15 April 2011, 03:24PM NEWSPAPER ABCs: Observer's circulation sinks to lowest on record by John Reynolds, 15 April 2011, 02:16PM NEWSPAPER ABCs: Desmond's Daily Star loses 128,000 sales in a year by Arif Durrani, 15 April 2011, 01:42PM Latest Blog Entries Burberry & Keane: OMG WHY?! Chris J Reed, 18 April 2011 Fear and Loafing Steve Henry, 17 April 2011 Easy come, Easy go Ian Moore, 16 April 2011 Is IPG Mediabrands in communication meltdown? Arif Durrani, 15 April 2011 Enhanced Transparency and Consumer Control in Online Behavioural Advertising Nick Stringer, 15 April 2011 Pure craft Greg Taylor, 15 April 2011 Latest jobs Online Marketing Executive Recruiter Major Players Salary £25000 - £30000 per annum Location City of London SENIOR ACCOUNT MANAGER - Drinks - BTL agency - up to £35K Recruiter Judi Patton Salary up to £35K Location London Senior Digital Strategist, London Recruiter Dynamic New Alliances Salary Up to £80K Location Central London Sales & Marketing Director Recruiter Adam Recruitment Salary negotiable Location Shropshire New Business Executive - Data bureau Recruiter Direct Recruitment Salary £25 - 28k Location London Account Director Recruiter Propel Salary £40000 - £50000 per annum + Excellent Benefits Location West End Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders