Breaking news from Brand Republic - Novartis, Tesco, MasterCard, Radisson Edwardian, BR app chart

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Novartis to review $600m global media business by Katherine Levy 13 April 2011, 08:47AM Novartis, the pharmaceutical giant, is gearing up to launch a review of its estimated $600m global media business. 'Communication error' forces Tesco ad ban by Ed Owen 13 April 2011, 12:01AM Asda has won a round in the supermarkets' ongoing price-focused advertising battle, with one of its ads cleared by the ad watchdog after a Sainsbury's complaint while an ad by Tesco mistakenly challenging Asda's price claims was banned. MasterCard capitalises on Champions League Final with ad push by Alex Brownsell 13 April 2011, 08:46AM MasterCard has launched a marketing campaign to promote its sponsorship of the UEFA Champions League, ahead of the final at Wembley in London on 28 May. Radisson Edwardian enhances customer experience with QR codes by Sarah Shearman 13 April 2011, 08:42AM Radisson Edwardian is introducing Quick Response (QR) codes to its restaurant menus, linking diners to an online video of a chef preparing a featured dish. Angry Birds Rio rub shoulders with students in BR app chart by Daniel Farey-Jones 13 April 2011, 09:14AM Angry Birds Rio has topped the BR app chart for a second week, while there are new entries for the National Union of Students' reward scheme app and for Paddy Power. Airmiles offers daily deals on Facebook by Katherine Levy 13 April 2011, 08:57AM Airmiles, the British Airways-owned travel reward scheme, has launched a daily deals offering on its Facebook page, called Airmiles Last Minute. Paper Round (13 April) - Which clients are advertising in the national press? by Sarah Johnson 13 April 2011, 09:15AM Car manufacturers attempt to stand out from the crowd in today's papers while travel companies continue to encourage a trip over Easter weekend. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency  Intelligence Many teens are unaware of QR codes but brands are on the right track by Peter Robinson 13 April 2011, 08:00AM Only 28% of teens are aware they have software on their phones to read QR codes, explains Peter Robinson, head of research at youth communications specialist, Dubit. Carlsberg: Probably a risky rebrand by Nicola Clark 13 April 2011, 12:00AM Will a unified global campaign dilute the lager brand's connection with UK drinkers? Asks Nicola Clark Profile: Doug Bewsher, chief marketing officer at Skype by Sarah Shearman 13 April 2011, 12:00AM Doug Bewsher, chief marketing officer at Skype, wants the telecoms brand to be a valued part of society. Interview by Sarah Shearman. Think BR Think BR: How to survive the death of print A step-by-step guide for those in the industry who are still in denial, by Richard Hine.  Also in the news MediaCom picks up international account for dating site Zoosk by Mark Banham, 12 April 2011, 04:18PM Paddy Power targets Wayne Rooney sponsorship deal by John Reynolds, 12 April 2011, 12:45PM C4's Radcliffe to move to chief marketing post at ITV by Maisie McCabe, 12 April 2011, 12:07PM Google rolls out premium content-promoting algorithm by Sarah Shearman, 12 April 2011, 10:58AM Latest Blog Entries Government 'Mydata' strategy Alan Mitchell, 13 April 2011 What's Your 'Aha Moment?' Rachel Brushfield, 13 April 2011 Andrex Demonstrates The Strength Of Door Drops Philip Rickets, Head of Door to Door, Royal Mail, 12 April 2011 OMG...why the new Bebo is so...like....lame CHRIS BARRACLOUGH, 12 April 2011 Yes to AV ad campaign launches TV ad Gordon Macmillan, 12 April 2011 Actions speak louder than words Bob Willott, 12 April 2011 Latest jobs Account Manager Recruiter Major Players Salary £28000 - £33000 per annum Location Leeds Marketing Development Officer Recruiter Adam Recruitment Salary £25000 - £30000 per annum Location Reading Senior Account Director - Integrated Agency - FMCG - up to £60K Recruiter Judi Patton Salary up to £60K Location London Junior Front End Designer Recruiter Propel Salary £20000 - £25000 per annum + Excellent Benefits Location East London Board Account Director - London Recruiter Dynamic New Alliances Salary Up to £70K Location Central London Subscriptions Marketing Executive (Temp to Perm) Recruiter Direct Recruitment Salary £23k + bens Location Central London (Nr London Bridge) Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders