Wednesday, 13 April 2011

Marketing Daily -Asos overseas sales overtake UK; plus Matalan, Carlsberg, Cadbury, Skype, JD Sports

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Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
Asos overseas sales overtake UK
John Reynolds,
13 April 2011
 

Asos.com has reported that international sales have overtaken UK sales for the...
Asos: readies launches in three countries this year
 
 
Matalan to appoint Asda exec to top job
John Reynolds,
13 April 2011
 

Matalan is set to announce the appointment of former Asda executive Darren...
Matalan: 'feel good fashion' campaign by BBH
 
 
Profile: Doug Bewsher, chief marketing officer at Skype
Sarah Shearman,
13 April 2011
 

Doug Bewsher, chief marketing officer at Skype, wants the telecoms brand to...
Profile: Doug Bewsher, chief marketing officer at Skype
 
 
Adwatch (13 April) - Top 20 recall: Bernard Matthews pits strategy against credibility
David Golding, Founding partner, Adam & Eve,
13 April 2011
 

Turkey-promoting campaign is strategically sound, but tests the bounds of credibility.
Bernard Matthews emulates TV series The Trip
 
 
Carlsberg: Probably a risky rebrand
Nicola Clark,
13 April 2011
 

Will a unified global campaign dilute the lager brand's connection with UK...
Carlsberg's new slogan projected on the Dover cliffs
 
 
Cadbury dares the public with new Creme Egg mobile app
Sarah Shearman,
13 April 2011
 

Cadbury has launched a Creme Egg mobile gaming app that encourages users...
Cadbury: launches Creme Egg app
 
 
Study shows 28% of online retailers want to take marketing in-house
Ed Owen,
13 April 2011
 

Nearly one in three online retailers wants to bring their marketing function,...
Online retailing: research shows evidence of a major shift within the sector
 
 
 
Also in the News
 
JD Sports profits soar 28% and plans European expansion
Ed Owen,
13 April 2011
 
Radisson Edwardian enhances customer experience with QR codes
Sarah Shearman,
13 April 2011
 
Schweppes launches Facebook Great Royal Wedding Card
Loulla-Mae Eleftheriou-Smith,
12 April 2011
 
 
 
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Russian Doll Advertising
Lolly and Nat
 

Sorry for the long silence - work has been busy, and we've been judging student awards at D&AD which was...
 
 
 
 
 
 
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