Wednesday 6 April 2011

Marketing Daily - Coca-Cola drops Rooney; plus P&G, BT, M&S, Fiat and JJB

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Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
Rooney dropped by Coke as eyes turn to Olympics
Loulla-Mae Eleftheriou-Smith,
06 April 2011
 

Coca-Cola has ended its sponsorship deal with Wayne Rooney, opting not to...
Wayne Rooney: Manchester United player's deal with Coca-Cola ended
 
 
P&G launches digital beauty magazine
Loulla-Mae Eleftheriou-Smith,
06 April 2011
 

Procter & Gamble has launched a free monthly digital magazine to drive...
Procter & Gamble: unveils Beauty Recommended e-zine
 
 
Adwatch (6 April) - Top 20 recall: Cravendale gets creative
George Bryant, Strategy and founding partner, The Brooklyn Brothers,
06 April 2011
 

When ads are this creative, it doesn't matter that the idea is...
Cravendale 'Cats with thumbs'
 
 
M&S sales hold up as market share grows
Daniel Farey-Jones,
06 April 2011
 

Marks & Spencer has grown its market share in food and clothing,...
M&S: UK sales rose but chief executive forecasts challenging trading conditions
 
 
JJB outlines £65m plan to delist and save the business
Ed Owen,
06 April 2011
 

JJB Sports plans a radical financial restructure, including plans to raise around...
JJB Sports: restrucutred company to seek listing on AIM
 
 
Fiat rolls out digital campaign starring Tinchy Stryder
Sarah Shearman,
06 April 2011
 

Fiat has partnered with Yahoo to launch a digital campaign today to...
Fiat: kicks off 'My Life' drive
 
 
Diageo dispenses with 'lead agency' approach
Gemma Charles,
06 April 2011
 

Diageo is overhauling the way in which it works with its marketing...
Diageo: re-structuring agency relationships
 
 
 
Also in the News
 
Marks & Spencer warns customers of email data breach
Daniel Farey-Jones,
06 April 2011
 
CIM celebrates 100 years of the 'positive power' of marketing
Arif Durrani,
05 April 2011
 
British Airways chief invests in customer services
Loulla-Mae Eleftheriou-Smith,
05 April 2011
 
TUI MD calls on Cameron to boost outbound tourism
Loulla-Mae Eleftheriou-Smith,
05 April 2011
 
BT sets up rival online charity service to Virgin
John Reynolds,
06 April 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Lead creative agencies still have much to offer brands
Alex Brownsell
 

Diageo GB's decision to axe the concept of a lead creative agency is, I'm sure, one that many brand owners...
 
 
Twitter's new mission: to reinvent advertising
Andrew McCormick
 

At first, twitter was hooked on user experience .   Then it became a...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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