Wednesday, 27 April 2011

Digital PM - Vevo, ASA, Apple, Nokia, Heineken, Standard Life, BA, celebrities on Twitter

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Latest news
Vevo announces host of brand partners following UK launch
Vevo announces host of brand partners following UK launch
by Sarah Shearman
27 April 2011, 09:28AM
Hewlett-Packard, Puma and Warner Bros are among the first UK brands advertising on Vevo, the online music service, which launched in the UK yesterday.
ASA flexes muscles with first brand website ruling
ASA flexes muscles with first brand website ruling
by Gemma Charles
27 April 2011, 12:01AM
The Advertising Standards Authority has deployed its new online regulatory powers for the first time since the extension of the watchdog's remit last month, upholding a complaint about a head lice repellent.
Apple breaks silence to deny iPhone location tracking
Apple breaks silence to deny iPhone location tracking
by Sarah Shearman
27 April 2011, 04:25PM
Apple has broken its silence over claims that iPhones are storing data on where users have been, issuing a statement denying it has been tracking the location of iPhones and blaming confusion over its complex technology for consumer concern.
Nokia to axe 7,000 jobs
Nokia to axe 7,000 jobs
by John Reynolds
27 April 2011, 12:07PM
Nokia is axing 7,000 jobs, including 700 in the UK, in an effort to better compete in the smartphone market.
Heineken rolls out StarPlayer football game
Heineken rolls out StarPlayer football game
by Sarah Shearman
27 April 2011, 08:57AM
Heineken has launched StarPlayer, a dual-screen football game, as part of its Uefa Champions League (UCL) sponsorship that fans can play while watching the football on TV.
Standard Life partners with The Independent for digital push
Standard Life partners with The Independent for digital push
by Alex Brownsell
27 April 2011, 08:46AM
Standard Life has partnered with The Independent and sister title i for a campaign that encourages consumers to plan for their long-term futures.
British Airways makes mark on BR app chart
British Airways makes mark on BR app chart
by Daniel Farey-Jones
27 April 2011, 11:50AM
BA has made its first appearance in the BR app chart, which is this week topped by the 2011 'Britain's Got Talent' app.
Celebrity influence over the young Twitterati
Celebrity influence over the young Twitterati
by Alice Dunn
27 April 2011, 12:00PM
Kids who use Twitter are a third more likely to be influenced by opinions and endorsements they encounter on the internet than the average 11-19 year old, writes Alice Dunn, marketing executive, Kantar Media.
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Also in the news
Facebook trials online voucher service
by Sarah Shearman, 26 April 2011, 09:22AM
Google and BRC figures show explosion in mobile retail search
by Ed Owen, 26 April 2011, 12:01AM
Vevo UK opens for business
by Staff, 26 April 2011, 10:13AM
Yahoo acquires social TV service IntoNow
by Katherine Levy, 26 April 2011, 09:50AM
Sony readies tablet launch
by Daniel Farey-Jones, 26 April 2011, 09:25AM
Nintendo's profits slump 66%
by John Reynolds, 26 April 2011, 10:16AM
Reelkandi.tv launches online show Afternoon Tease
by Katherine Levy, 26 April 2011, 02:41PM
Think BR

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From the blogs
Publicis geographical revenue profile getting closer to Omnicom
Bob Willott
26/04/2011
Ofcom's 'most missed' media misses the point
David Brennan
20/04/2011
When shares under option lose their value, change the rules to compensate!
Bob Willott
18/04/2011
Enhanced Transparency and Consumer Control in Online Behavioural Advertising
Nick Stringer
15/04/2011
A graph to remember (we hope)
TESS ALPS
13/04/2011
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