Thursday 28 April 2011

Digital PM - Peugeot, Budweiser, ABCes, Yahoo, Stella Artois, MediaCorp, Thetrainline.com, Royal Wedding

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Latest news
Peugeot crowdsources creative to liven up positioning
Peugeot crowdsources creative to liven up positioning
by Ed Owen
28 April 2011, 12:00PM
Peugeot is turning to crowdsourcing in an effort to give its recently introduced 'Motion and Emotion' strapline more meaning.
Budweiser offers free pints when temperature tops 20°C
Budweiser offers free pints when temperature tops 20°C
by Alex Brownsell
28 April 2011, 12:41PM
Budweiser is launching an e-voucher app that will offer consumers in Ireland special deals based on the temperature in their towns and cities.
Newspaper ABCes: Top three sites report record March traffic
Newspaper ABCes: Top three sites report record March traffic
by John Reynolds
28 April 2011, 01:40PM
The top three national newspaper websites all reported record average daily browser figures in March, swelled by overseas visitors and coverage of key news events such as the Japanese earthquake, the civil war in Libya and the Royal Wedding.
Yahoo sells Delicious to YouTube founders
Yahoo sells Delicious to YouTube founders
by Sarah Shearman
28 April 2011, 09:41AM
Yahoo has sold Delicious, the social bookmarking service, to Chad Hurley and Steve Chen, the founders of YouTube, for an undisclosed sum.
Stella Artois crowns winner of its Cannes film competition
Stella Artois crowns winner of its Cannes film competition
by Sara Kimberley
28 April 2011, 08:55AM
Stella Artois has named wannabe film star Gustavo Alvarez from Argentina as the winner of its competition to appear in its film about the 'King of Cannes', to promote its sponsorship of the film festival.
MediaCorp sells gambling.com name for £1.5m
MediaCorp sells gambling.com name for £1.5m
by Sarah Shearman
28 April 2011, 11:22AM
MediaCorp, the internet publishing group, has sold the domain name of gambling.com, its online betting site, for $2.5m (£1.5m) to an unnamed company.
Thetrainline.com casts Black Lace in 'memorable' ads
Thetrainline.com casts Black Lace in 'memorable' ads
by Ed Owen
28 April 2011, 11:05AM
Thetrainline.com has abandoned its sheep-themed ads for a new campaign that features mullet-haired 80s dance-pop act Black Lace performing a rendition of their hit song 'Do the Conga'.
Royal Wedding programme goes live
Royal Wedding programme goes live
by Katherine Levy
28 April 2011, 09:00AM
The official programme for the marriage of Prince William and Catherine Middleton, designed and produced by customer publisher Haymarket Network, can now be viewed online.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. 

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Also in the news
British Airways makes mark on BR app chart
by Daniel Farey-Jones, 27 April 2011, 11:50AM
Celebrity influence over the young Twitterati
by Alice Dunn, 27 April 2011, 12:00PM
Apple breaks silence to deny iPhone location tracking
by Sarah Shearman, 27 April 2011, 04:25PM
Think BR

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From the blogs
Publicis geographical revenue profile getting closer to Omnicom
Bob Willott
26/04/2011
Ofcom's 'most missed' media misses the point
David Brennan
20/04/2011
When shares under option lose their value, change the rules to compensate!
Bob Willott
18/04/2011
Enhanced Transparency and Consumer Control in Online Behavioural Advertising
Nick Stringer
15/04/2011
A graph to remember (we hope)
TESS ALPS
13/04/2011
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