Tuesday 5 April 2011

Marketing Daily - Twitter plots Facebook-style brand pages; plus Carlsberg, Kellogg, Motorola, and Hovis

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Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
Twitter to offer brands Facebook-style pages
Sarah Shearman,
05 April 2011
 

Twitter is considering creating Facebook-style branded pages as part of its drive...

Twitter: considering Facebook-style branded pages
 
 
Carlsberg unveils new global brand strategy
Alex Brownsell,
05 April 2011
 

Carlsberg is to overhaul its marketing strategy, in a bid to emphasise...

Carlsberg: new strapline unveiled in strategy revamp
 
 
Kellogg seeks new UK chief as Greg Peterson exits
John Reynolds and Sarah Shearman,
05 April 2011
 

Kellogg is on the hunt for a managing director after parting company...

Kellogg: seeking a new UK managing director
 
 
Motorola to back Xoom as the 'ultimate tablet'
Sarah Shearman,
05 April 2011
 

Motorola is preparing a multimillion-pound ad campaign for its Xoom tablet device...

Motorola: launching Xoom this month with ad campaign
 
 
Hovis promotes British farmers with new TV ad
John Reynolds,
05 April 2011
 

Hovis has become the latest brand to champion British farmers in its...

Hovis: promoting British farmers with new TV ad
 
 
Lastminute.com head of marketing leaves for fashion site
Andrew McCormick,
05 April 2011
 

Lastminute.com head of marketing Robert Moss is leaving the travel company for...

Lastminute.com's latest ad campaign
 
 
2011 Marketing Society Awards for Excellence: the shortlist
Staff,
05 April 2011
 

Aviva has received the most nominations in the short list for the...

2011 Marketing Society Awards for Excellence
 
 
 
Also in the News
 
Goodfella's in strategy shift
John Reynolds,
05 April 2011
 
Eurotunnel Le Shuttle returns to TV ads after 10-year hiatus
Loulla-Mae Eleftheriou-Smith,
05 April 2011
 
Oddbins rescue fails and retailer enters administration
Ed Owen,
05 April 2011
 
New Look launches mobile shopping site
Ed Owen,
05 April 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
In praise of demonstrable product superiority
Alan Mitchell
 

      At some point in marketing's history it became fashionable to pooh-pooh the notion of demonstrable product superiority....

 
 
Can Brands handle their own Social Media?
Scott Knox
 

At a recent debate at SWSX (reported on adrants blog here ) the value of in house marketers using agencies...

 
 
A Pepsi challenge: make ‘friends’, lose customers
David Brennan
 

There have been some shenanigans across the Atlantic that have seen social media's power to impact on the bottom line...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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