Monday, 11 April 2011

Marketing Daily - Tesco embroiled in 'Yoo' trademark dispute; plus BP, Unilever, Apple, and Arla

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Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
Tesco in trademark dispute over Yoo name
John Reynolds,
11 April 2011
 

Tesco is embroiled in a trademark dispute with German soft-drinks company Eckes-Granani...
Tesco: launched Yoo yogurt last month
 
 
BP runs ads as Deepwater Horizon anniversary approaches
Sarah Shearman,
11 April 2011
 

As the first anniversary of the explosion on the Deepwater Horizon oil-rig...
BP: ads pre-empt anniversary of Gulf oil spill
 
 
Unilever launches £4.5m marketing campaign for SureMen
Loulla-Mae Eleftheriou-Smith,
11 April 2011
 

Unilever has launched a car-themed variant for its SureMen deodorant and a...
SureMen: Fast Cash Races promotion
 
 
Navy looks to social gaming to drive recruitment
Sarah Shearman,
11 April 2011
 

The Royal Navy has launched an interactive gaming challenge across Facebook and...
Royal Navy hoping to drive recruitment with Engineer Officer Challenge
 
 
Comparethemarket.com promotes Nicola Stubbs
Ed Owen,
11 April 2011
 

Nicola Stubbs has been promoted to associate director of marketing for Comparethemarket.com.
Comparethemarket: the meerkat campaign
 
 
Apple predicted to dominate tablet sales to 2015
Ed Owen,
11 April 2011
 

Apple will dominate the exploding tablet market up to 2015, when it...
Apple iPad: set to dominate the tablet market until 2015 say analysts
 
 
 
Also in the News
 
Lloyds branch sell-off recommended by banking commission
Daniel Farey-Jones,
11 April 2011
 
Arla launches 'squeezable' yoghurt at teen market
John Reynolds,
11 April 2011
 
SodaStream encourages bottle-free living
Loulla-Mae Eleftheriou-Smith,
11 April 2011
 
Aquafresh bids to reach families through cinema
Loulla-Mae Eleftheriou-Smith,
11 April 2011
 
 
 
Blogs & Forums
 
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Alan Mitchell
 

Is influencing consumer decisions a core goal of marketing? Your kneejerk reaction may be "Of course it is!" But before you...
 
 
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Hugh Salmon
 

Last week, I revealed what I felt to be a rather a generalised view by an eminent psychologist of how...
 
 
Time, truth and hearts
Andrew Roberts
 

"If you work in media and marketing and you don't think it is exciting then get out" - not my...
 
 
 
 
 
 
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