Thursday 7 April 2011

Marketing Daily - The rise and rise of the Android robot; plus Microsoft, Coca-Cola, Twitter, and Stella Artois

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Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
Android provides a good character reference
Sarah Shearman,
07 April 2011
 

Google's decision to free up its Android brand mascot is mutually beneficial,...

The Android robot is used in Carphone Warehouse's latest campaign
 
 
Microsoft appoints global marketer with expanded remit
Daniel Farey-Jones,
07 April 2011
 

Microsoft has appointed Chris Capossela as its new global marketing chief and...

Chris Capossela: global marketing chief, Microsoft
 
 
Twitter to launch geo-targeted promoted tweets and data for marketers
Sarah Shearman,
07 April 2011
 

Twitter is to offer geo-targeted promoted tweets and a dashboard allowing marketers...

Twitter: reportedlky to offer geo-targeted promoted tweets
 
 
Music and marketing: When brands make bands
Mark Sutherland,
07 April 2011
 

The changing economics of the music industry means that an increasing number...

K'Naan: Coca-Cola used song to promote FIFA World Cup sponsorship
 
 
Coca-Cola pips PepsiCo to 'plant' bottle launch
Loulla-Mae Eleftheriou-Smith,
07 April 2011
 

The Coca-Cola Company has launched a 100% recyclable PlantBottle to coincide with...

Odwalla: 100% recyclable bottle is distributed in the US
 
 
CIM issues guidance on Olympic marketing and the law
John Reynolds,
07 April 2011
 

Marketers could be prosecuted for standard marketing practices should the Government introduce...

Olympics: CIM issues guidance on marketing around the Games
 
 
Stella Artois creates 'chalice' can
Loulla-Mae Eleftheriou-Smith,
07 April 2011
 

Stella Artois, the premium lager brand, is introducing a new can design...

Stella Artois: rolls out the chalice can
 
 
 
Also in the News
 
Puma to sponsor sports and music festival RugbyRocks
Alex Brownsell,
07 April 2011
 
Department chain Beales to double in size
Sara Kimberley,
07 April 2011
 
Branson aims to retain control of Virgin Atlantic
Loulla-Mae Eleftheriou-Smith,
07 April 2011
 
Most mobile consumers reject ads but crave deals
Ed Owen,
07 April 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Effective Marketing Measurement
Gareth Atkinson
 

Last week I attended a fantastic conference, hosted by WARC, on Measuring Advertising Performance. After listening to over 20 speakers...

 
 
Lead creative agencies still have much to offer brands
Alex Brownsell
 

Diageo GB's decision to axe the concept of a lead creative agency is, I'm sure, one that many brand owners...

 
 
Twitter's new mission: to reinvent advertising
Andrew McCormick
 

At first, twitter was hooked on user experience .   Then it became a...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
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