Friday 15 April 2011

Digital PM - Online marketing to children, online video, bmi, Revolution award winners, cookies, mobile ad campaign

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Advertiser body offers guidelines on marketing to children online
Advertiser body offers guidelines on marketing to children online
by Ed Owen
15 April 2011, 10:41AM
The World Federation of Advertisers (WFA) has developed guidelines for brands to connect with children online, along the theme of "don't intrude", following research conducted in a number of markets.
Think BR: Reasons to be proud of online video
Think BR: Reasons to be proud of online video
by Jimmy Maymann
15 April 2011, 11:00AM
Changes in the way users consume online video will force brands to increasingly see themselves as media companies, writes Jimmy Maymann, founder and chairman, Goviral.
Bmi launches first UK airline mobile booking site
Bmi launches first UK airline mobile booking site
by Loulla-Mae Eleftheriou-Smith
15 April 2011, 02:00PM
British Midland International has launched a mobile website that enables consumers to book and pay for flights with their smartphones.
The Revolution Awards 2011 - winners in full
The Revolution Awards 2011 - winners in full
by Andrew McCormick
15 April 2011, 11:54AM
O2, Museum of London and Saint@RKCR/Y&R triumphed at the Revolution Awards 2011, which were held last night at The Grosvenor House Hotel on London's Park Lane.
Government signals extra time for cookies discussions
Government signals extra time for cookies discussions
by Sarah Shearman
15 April 2011, 01:30PM
The Government is to pass legislation implementing the revised EU directive requiring web users give consent to the use of cookies by 25 May, but has signalled it wants a period of breathing space on enforcement to explore more options with the onlin...
Transparency a barrier to mobile campaigns
Transparency a barrier to mobile campaigns
by Ed Owen
15 April 2011, 03:50PM
Lack of transparency and adequate tracking of mobile ad campaigns are the largest barriers to advertisers running campaigns, according to mobile developer StrikeAd.
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Also in the news
Google UK closes in on first $1bn quarter
by Daniel Farey-Jones, 15 April 2011, 09:41AM
Online sales top £5bn in March
by Ed Owen, 15 April 2011, 09:13AM
Mind plots digital campaign to promote annual awareness week
by Sarah Shearman, 15 April 2011, 09:09AM
Ford brings spokespuppet campaign to the UK
by Sarah Shearman, 15 April 2011, 08:53AM
Think BR

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From the blogs
Enhanced Transparency and Consumer Control in Online Behavioural Advertising
Nick Stringer
15/04/2011
A graph to remember (we hope)
TESS ALPS
13/04/2011
Actions speak louder than words
Bob Willott
12/04/2011
Effective Marketing Measurement
Gareth Atkinson
06/04/2011
A Pepsi challenge: make 'friends', lose customers
David Brennan
05/04/2011
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