Monday 11 April 2011

Media AM - ZenithOptimedia, Absolute Radio, Daily Mail and Guardian, Brilliant Media, Paper Round

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Media AM Bulletin
 
 
 
*   Latest News
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Adspend prediction: ZenithOptimedia tones down optimism
Global adspend recovery weakened by Japan and Middle East
Mark Banham, 11 April 2011

ZenithOptimedia has downgraded its global adspend forecast from 4.6% growth this year...

  
Russ Williams: to present Absolute Radio show from Soccer AM studios
Sky Sports to celebrate 20th birthday with Absolute Radio
Maisie McCabe, 11 April 2011

BSkyB has signed a major deal with Absolute Radio to celebrate the...

  
MailOnline and Guardian.co.uk look to expand in US
The battle for America: Mail and Guardian look west
Arif Durrani, 10 April 2011

The battle between Britain's newspapers is about to spill onto the streets...

  
MG: Brilliant appointed to handle promotion of the MG6
MG hands media to Brilliant ahead of relaunch
Maisie McCabe, 11 April 2011

MG, the iconic British car brand, has appointed independent regional agency Brilliant...

  
Daily Express: Free garden plants
Paper Round (11 April) - Which clients are advertising in the national press?
Sarah Johnson, 11 April 2011

Supermarkets aim to undercut entertainment retailers, offering the new Harry Potter DVD...

  
*   Also in the News
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News Int offers to settle over phone-hacking scandal
Maisie McCabe, 08 April 2011
Can Radioplayer be the one-stop-shop the industry needs?
Maisie McCabe, 08 April 2011
Wallpaper becomes IPC's first monthly iPad title
Katherine Levy, 08 April 2011
X Factor betting scam foiled
Maisie McCabe, 08 April 2011
Express & Star publisher to axe 90 jobs
John Reynolds, 08 April 2011
 
 
Blogs & Forums
Latest Blog Entries
Going, going, gone
Ivan Clark

This week in the news has been the start of the auction for posters in the run-up to and...

Langdon has lessons for us all
Bob Willott

The sudden departure of Ben Langdon as chief executive of AIM listed Digital Marketing Group ends another chapter in the...

We need new measurement systems for TV content and we need them fast
Sue Unerman

I was locked in a TV studio overlooking the Thames last week with Gerhard Zeiler, CEO of RTL Group and...

Goodbye Andy Barnes: Channel 4รข€™s commercial stalwart exits
Arif Durrani

So the rumours were true, Andy Barnes, the face of Channel 4's commercial operations since it began selling its own airtime...

The new engagement
Planet Blog

Channel 4's head of strategic sales set up The Plannertarium to convince clients and agencies to try something new, Jane...

Outdoor first with 4D advertising campaign
Ivan Clark

This morning at 2.00 am and London's Tottenham Court Road Underground station is a different place than during my...

We need new measurement systems for TV content and we need them fast
Sue Unerman

I was locked in a TV studio overlooking the Thames last week with Gerhard Zeiler, CEO of RTL Group and...

 
 
 
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