Thursday 14 April 2011

Marketing Daily - Reckitt Benckiser boss Bart Becht steps down; plus Twitter, Debenhams, Bombay Sapphire, and Kurt Geiger

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Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
Reckitt Benckiser chief hands reins to Kapoor
John Reynolds,
14 April 2011
 

Bart Becht is retiring from his role as chief executive of Reckitt...

Bart Becht: Reckitt Benckiser chief executive steps down
 
 
@twitter: advice on #brandedpages
Rachel Barnes,
14 April 2011
 

As Twitter explores ways to increase its revenue from advertising, Rachel Barnes...

Twitter: what brands want from the platform
 
 
Retailers convinced by mobile but lack strategy
Ed Owen,
14 April 2011
 

New research claims that 87% of retailers are confident mobile shopping will...

Mobile shopping: most retailers surveyed lacked a mobile strategy
 
 
Debenhams CEO Templeman to retire
Sara Kimberley,
14 April 2011
 

Debenhams chief executive Rob Templeman is retiring after eight years at the...

Debenhams mobile app: surge in online shopping boosts like-for-like sales
 
 
Bombay Sapphire builds on history with Imagination campaign
Maisie McCabe,
14 April 2011
 

Bombay Sapphire, the Bacardi-owned gin brand, has launched a multimillion pound global...

Bombay Sapphire: gin brand launches new campaign
 
 
Kurt Geiger steps up its online retail experience
Sarah Shearman,
14 April 2011
 

Kurt Geiger, the luxury shoe and accessory retailer, is overhauling its ecommerce...

Kurt Geiger: revamping e-commerce strategy
 
 
Design Report: Open source - the art of creative collaboration
Scott Billings,
14 April 2011
 

Crowdsourcing design brings consumers closer to brands, but is there a risk...

Citroen: Orla Kiely-designed special edition
 
 
 
Also in the News
 
Red Tractor body aims to boost food standards kitemark
Alex Brownsell,
14 April 2011
 
Swarovski turns to radio to ride Royal Wedding fever
Loulla-Mae Eleftheriou-Smith,
14 April 2011
 
Spotify halves free music allowance
Sarah Shearman,
14 April 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
BP deserves credit for learning from past marketing catastrophes
Alex Brownsell
 

For a brand which proved so inept at communications a year ago, BP's decision to run a print ad campaign...

 
 
Government 'Mydata' strategy
Alan Mitchell
 

 Today, the Government announces a new Consumer Empowerment strategy. Part of it is an initiative designed to encourage companies to release...

 
 
OMG...why the new Bebo is so...like....lame
CHRIS BARRACLOUGH
 

Bebo has relaunched to try and coax millions of teenagers back from Facebook....but I'm not sure they're gonna get much...

 
 
 
 
 
 
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