Thursday, 7 April 2011

Digital PM - Microsoft, Twitter, H&M, WCRS&Co, IAB 120 Hours, ABC, Elvis, Meteorite

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Latest news
Microsoft appoints global marketer with expanded remit
Microsoft appoints global marketer with expanded remit
by Daniel Farey-Jones
07 April 2011, 12:30PM
Microsoft has appointed Chris Capossela as its new global marketing chief and put him in charge of its consumer channels business.
Twitter to launch geo-targeted promoted tweets and data for marketers
Twitter to launch geo-targeted promoted tweets and data for marketers
by Sarah Shearman
07 April 2011, 12:05PM
Twitter is to offer geo-targeted promoted tweets and a dashboard allowing marketers to access data about their followers, according to reports.
H&M continues investment in mobile with Android app
H&M continues investment in mobile with Android app
by Sarah Shearman
07 April 2011, 02:50PM
H&M, the high-street fashion retailer, has launched a free Android app.
WCRS&Co adds Churchill's digital account to ad duties
WCRS&Co adds Churchill's digital account to ad duties
by Matt Williams
07 April 2011, 10:10AM
Churchill, the Royal Bank of Scotland-owned insurance company, has appointed WCRS&Co to handle its digital account.
String lands IAB's inaugural Artvertising Award
String lands IAB's inaugural Artvertising Award
by Staff
07 April 2011, 03:15PM
Augmented reality specialist String picked up the IAB's Artvertising Award last night, part of the trade body's 120 Hours (of Digital Display) event.
ABC axes 12-month audit rule for The Times and FT
ABC axes 12-month audit rule for The Times and FT
by Arif Durrani and Katherine Levy
07 April 2011, 12:15PM
The new-look Audit Bureau of Circulations (ABC) has confirmed it has dropped the policy that used to stipulate newspaper members had to make at least one online audit public a year, to appease the Financial Times and News International.
Elvis lands digital and CRM for Yakult
Elvis lands digital and CRM for Yakult
by Sara Kimberley
07 April 2011, 12:11AM
Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business.
Meteorite picks up Scope business
Meteorite picks up Scope business
by Sara Kimberley
07 April 2011, 10:55AM
Scope, the disability charity, has appointed Meteorite to handle its digital and direct marketing account.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. 

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Also in the news
MPG set to launch social media unit
by Campaign staff, 07 April 2011, 11:05AM
Channel 5's Jonathan Lewis to lead Vevo
by Maisie McCabe, 07 April 2011, 11:10AM
Britvic launches UK digital and CRM review
by Sara Kimberley, 07 April 2011, 11:20AM
Think BR

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