Tuesday 26 April 2011

Breaking news from Brand Republic - MPG International Media, mobile retail search, Sony, Fashion Union, Yahoo

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Latest news
MPG International Media Contacts wins £10m Ecuador Tourism account
MPG International Media Contacts wins £10m Ecuador Tourism account
by Katherine Levy
26 April 2011, 08:00AM
The Ecuadorean Government has appointed MPG International Media Contacts to handle media planning and buying for its Ministry of Tourism.
Google and BRC figures show explosion in mobile retail search
Google and BRC figures show explosion in mobile retail search
by Ed Owen
26 April 2011, 12:01AM
Shoppers use their smartphones to check prices, comments and reviews to ensure they're getting the best deals according to new research from Google and the British Retail Consortium (BRC).
Sony readies tablet launch
Sony readies tablet launch
by Daniel Farey-Jones
26 April 2011, 09:25AM
Sony is launching two tablet devices that will run on Google's Android platform and will be integrated with its e-book, music and video content offerings, in the autumn.
AdConnection wins £2m Fashion Union media account
AdConnection wins £2m Fashion Union media account
by Katherine Levy
26 April 2011, 08:00AM
Fashion Union, the fashion retail site, has appointed AdConnection to handle its £2m media planning and buying.
Yahoo acquires social TV service IntoNow
Yahoo acquires social TV service IntoNow
by Katherine Levy
26 April 2011, 09:50AM
Yahoo, the digital media company, has acquired IntoNow, a check-in and social recommendation television service, for an undisclosed sum.
Starbucks to sponsor Global Radio Summertime Ball
Starbucks to sponsor Global Radio Summertime Ball
by Sarah Shearman
26 April 2011, 09:00AM
Starbucks has signed a six-figure deal with Global Radio to be the headline sponsor for its 95-106 Capital FM Summertime Ball, to promote its Frappuccino range.
Paper Round (26 April) - Which clients are advertising in the national press?
Paper Round (26 April) - Which clients are advertising in the national press?
by Sarah Johnson
26 April 2011, 09:30AM
Supermarkets continue their holiday deals and savings, while the newspapers kick off Royal Wedding souvenir editions and coverage in the build-up to the big day.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
Intelligence
When was the last time you bought something without checking online first?
When was the last time you bought something without checking online first?
by Ralph Risk
21 April 2011, 08:00AM
Just 17% of consumers believe the consumer reviews they read on a company website are trustworthy, writes Ralph Risk, marketing director, Lightspeed Research Europe.
Brand Health Check: Barack Obama
Brand Health Check: Barack Obama
by Rachel Barnes
21 April 2011, 12:00AM
Can social media help the US president re-engage with the country's voters.
The FA Cup: a clear game plan
The FA Cup: a clear game plan
by John Reynolds
20 April 2011, 12:01AM
The brand that backs The FA Cup must resist the urge to play with the format. By John Reynolds
Think BR

Andrew Walmsley on Digital: The value of your IT crowd

In this data-led era, companies' digital specialists have never been more important to marketers.


Also in the news
NatMag-Rodale centralises advertising sales
by Katherine Levy, 25 April 2011, 09:00AM
IPC Media hands Woman relaunch task to CST The Gate
by Sara Kimberley, 25 April 2011, 09:00AM
Focusadvertising picks-up Domino's and Wendy's in Dubai
by Ed Owen, 25 April 2011, 08:00AM
Grazia to delay print for Royal Wedding special
by Arif Durrani, 22 April 2011, 11:00AM
O2 arranges audience of one for Tinie Tempah gig
by Ed Owen, 22 April 2011, 12:01AM
WKD rolls out new purple variant
by Katherine Levy, 22 April 2011, 09:00AM
ITV promotes arts strand with print campaign
by Sara Kimberley, 22 April 2011, 09:00AM
Latest Blog Entries
INTERRUPTION IS CONTENT, NOT MEDIA
Dave Trott, 26 April 2011
Contra Mundum, Mr Justice Eady and the online rule of law
Hugh Salmon, 26 April 2011
THE TORIES LIE! SHOCK! HORRROR!
Chris J Reed, 25 April 2011
Royal Wedding v's AV: one's important, one's not....
Chris J Reed, 25 April 2011
Sub-culture brew
Greg Taylor, 22 April 2011
Want to successfully collect data for lead generation purposes? Get the incentive right
Victoria Cobbah, Country Manager UK, Planet49, 21 April 2011
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