Wednesday, 5 October 2011

Digital AM - Online adspend, Apple, Specific Media, Saint, AOL

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Digital AM
Latest news
Online adspend hits £2.3bn as entertainment drives growth
Online adspend hits £2.3bn as entertainment drives growth
by Sarah Shearman
05 October 2011, 08:20AM
Online advertising enjoyed double-digit year-on-year growth in the first half of 2011, fueled by a surge in online video advertising and new ad formats, as the internet transforms from "an information to entertainment channel".
Apple hype falls flat as iPhone 5 fails to materialise
Apple hype falls flat as iPhone 5 fails to materialise
by Matthew Chapman
05 October 2011, 09:21AM
Consumers expecting another leap forward at Apple's latest product launch after rumours of an 'iPhone 5' were left underwhelmed after the tech company unveiled an update to the iPhone 4.
Ian Dowds leaves Specific Media
Ian Dowds leaves Specific Media
by Maisie McCabe
05 October 2011, 11:30AM
Ian Dowds, the vice president of UK revenue at ad network and MySpace-owner Specific Media, has left the company after two and a half years.
Saint wins internet exhibition brief
Saint wins internet exhibition brief
by Sarah Shearman
05 October 2011, 12:01PM
The National Media Museum has appointed Saint@RKCR/Y&R to create an online campaign.
AOL replaces Walletpop and DailyFinance with AOL Money
AOL replaces Walletpop and DailyFinance with AOL Money
by Sarah Shearman
05 October 2011, 11:11AM
AOL has relaunched its personal finance offering as AOL Money, replacing its WalletPop and DailyFinance sites, with Nationwide on board as the first advertiser.
Andrew Walmsley on Digital: The Facebook future of media
Andrew Walmsley on Digital: The Facebook future of media
by Andrew Walmsley
05 October 2011, 12:00AM
The social network's redesign has the potential to fundamentally change our approach to marketing.
Also in the news
Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
by Matthew Chapman, 04 October 2011, 04:04PM
International Herald Tribune introduces paid-for app subscription
by Maisie McCabe, 04 October 2011, 03:22PM
O2 Media hires head of client strategy
by Matthew Chapman, 04 October 2011, 02:37PM
Fetch Media buys planning and buying firm Lucidity Mobile
by Matthew Chapman, 04 October 2011, 12:21PM
From the blogs
BA needs to find its chocolate pudding
rachel barnes
05 October 2011, 6:18PM
Facebook Insights: what do the new metrics do and what do they mean for marketers?
Alain Chuard
05 October 2011, 10:59AM
Twitter's ad team starts tweeting as it says 1,600 brands now advertising
@gordonmacmillan
05 October 2011, 8:29AM
Ricky Gervais returns to 'pointless' Twitter and posts lots of pictures
@gordonmacmillan
05 October 2011, 8:25AM
Quality time
TESS ALPS
05 October 2011, 12:28AM
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