Thursday, 6 October 2011

Marketing Daily - Steve Jobs 1955-2011 - Five ways Steve Jobs changed marketing; plus Xbox, Pizza Hut, My-wardrobe.com, and Jamie Oliver

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Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
Death of Steve Jobs draws tributes for Apple's 'visionary'
Matthew Chapman,
06 October 2011
 

Luminaries including US president Barack Obama and Microsoft founder Bill Gates have...

Steve Jobs: Apple pays tribute to its co-founder
 
 
Five ways Steve Jobs changed marketing
Matthew Chapman,
06 October 2011
 

The sad passing of Apple co-founder and former chief executive Steve Jobs...

Steve Jobs: the Apple co-founder with the market-dominating iPad
 
 
Microsoft Xbox strikes content deals with C4, BBC and YouTube
Sarah Shearman,
06 October 2011
 

Microsoft has partnered with a raft of entertainment brands, including Channel 4,...

Microsoft: TV ad for the Xbox 360 game, Fable III
 
 
Yum! to refranchise Pizza Hut UK
Loulla-Mae Eleftheriou-Smith,
06 October 2011
 

Yum!, the US restaurant owner of fast food giants KFC and Taco...

Pizza Hut: E4 campaign by 4Creative
 
 
My-wardrobe.com's Rob Moss on keeping it personal while expanding globally
Nicola Clark,
06 October 2011
 

Rob Moss, global marketing director, My-wardrobe.com, is using new technology to sustain...

Rob Moss, global marketing director, My-wardrobe.com
 
 
Energy firms tackle mistrust as they fend off the winter chill
Matthew Chapman,
06 October 2011
 

Anger over sharp price rises has left utilities marketers facing a tough...

E.ON's new 24-month tariff offers two months free energy
 
 
Alan Mitchell: Reinventing marketing - Word of mouth is over-hyped
Alan Mitchell,
06 October 2011
 

Research suggests that marketers who believe that key 'influencers' affect people's decisions...

Alan Mitchell: Reinventing marketing - Word of mouth is over-hyped
 
 
 
Also in the News
 
Italian restaurant chain discounts pull in consumer spend
John Reynolds,
06 October 2011
 
Heathrow invests in content to raise profile ahead of 2012 rush
Loulla-Mae Eleftheriou-Smith,
06 October 2011
 
ABTA: Lack of customer insight leads to 'fragility' of brands, says Saga boss
Loulla-Mae Eleftheriou-Smith,
06 October 2011
 
ABTA: UK consumers leading way in online travel purchasing, says Google's Huddleston
Loulla-Mae Eleftheriou-Smith,
06 October 2011
 
 
 
Blogs
 
 
Steve Jobs understood people, not computers.
CHRIS BARRACLOUGH
 

There will be many people writing about the beautifully designed technology Steve Jobs brought us. But for me the...

 
 
British men don’t get fashion
Nicola Clark
 

Sweeping statement, Horribly old-fashioned assumption, Downright rude? A combination of all three possibly… Whether...

 
 
BA needs to find its chocolate pudding
rachel barnes
 

The new BA ads 'To fly. To serve' have no doubt divided opinion. From my...

 
 
Do you have a better browser at home than at work?
Nicola Clark
 

If you answered yes to that question, then according to Bonin Bough, PepsiCo's global director...

 
 
BrandMAX: Keeping an eye on all brand elements
Alex Brownsell
 

Amid the talk of how to shape the perfect brand, it fell to BMW’s UK...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Brand Retail Marketing Manager, LEGO Company Competitive, Slough, Berkshire

Marketing Product Manager (Temp to Perm), Badenoch & Clark £35000 - £40000 per annum, Surrey

Consumer Marketing Manager, Westons Cider £ Dependant on Experience, Herefordshire

Account Director, Dynamic New Alliances Up to £55K, Central London

Recruitment Consultant - Marketing, Fabric £25-32k base + bonus + benefits, Soho

Senior Account Manager, Michael Page Marketing £40000 to £50000 per annum, London

Senior Strategist, Source £50000 per annum, London

Insight Researcher Junior Planner, Source £23000 - £25000 per annum, London

Account Executive, Michael Page Marketing £21000 to £24000 per annum, South East London

Account Director, Michael Page Marketing £40000 to £50000 per annum, London

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