| An infographic history of Twitter [infographic] | | Polly Becker | | 03 October 2011, 12:37PM |  Twitter is a little over five years old and has racked up some landmarks along the way. This infographich nice details some of those moment and all the key numbers you need to know.
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| Open Source - When your free ride is charging you | | Katrin Jaehnke | | 03 October 2011, 11:30AM | When listening to the presentation of a partner at last week's e-Commerce Expo in Paris, my attention was caught by this sentence: "If someone does not want to pay for a professional solution for conversion, we implement Open Source." This made me ask myself: is this solution really just about money? On the one hand if it is an issue of cost, one could easily say that Open Source is free, and costs nothing - but is this really the case? | |
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| Seven secrets of compelling branded online content for kids | | Steve Richards | | 03 October 2011, 10:55AM |  Two major online worlds for children have launched this year: Pottermore, an extension of the Harry Potter franchise; and Horrible Histories, Scholastic's virtual environment based on the books of the same name (disclosure - Horrible Histories® is a client of ours). Children's worlds are big business. They are a chance for brands and IP owners to connect with young people - both to encourage children to read or learn, and to tap into new revenue streams.
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| Celebrities have ruined Twitter says Noel Gallagher | | Polly Becker | | 30 September 2011, 10:14AM |  Former Oasis guitarist and songwriter Noel Gallagher says celebrities have wrecked Twitter by using it to try and sell to people.
He has a bit of a point. A fair few celebs do like to endorse, but fear not people the singer whose new single ‘AKA… What A Life!’ came out earlier this month (the acoustic version below is excellent) won’t be doing any hawking of his upcoming album in these social media parts as despite his vocal thoughts on the microblogging service he isn’t on Twitter although his brother Liam with 312,000 followers is. | |
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| Using social media for customer engagement | | Guy Kedar | | 30 September 2011, 9:30AM |  One of social media's greatest benefits to brands is the ability to scale up customer engagement for value creation. The most intimate and valuable type of interaction was until recently facilitated mostly by one on one engagements that demanded extensive human resources and expenditures. Now, powered by digital platforms, engagement reaches scale. Engagement via social media has more to offer than recruiting customers and driving sales.
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| Three ways the new Facebook is good news for marketers | | Stephen England-Hall | | 30 September 2011, 9:10AM |  Facebook users woke up in the middle of last week to find a slew of new changes when they logged-in to the site.
As with most changes made to the Facebook platform, the initial adjustment period has resulted in a wide range of opinions offered online. This should not be a surprise. With so many noticeable differences, things can quickly become overwhelming not only for users but also for marketers. | |
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| Obama campaign makes great use of blogs to tell stories | | @gordonmacmillan | | 30 September 2011, 8:21AM |  The Obama campaign is making great use of blogs to bring the voice of its supporters to life about why they are supporting the campaign and donating to help get Barack Obama re-elected next year.
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