The Wall > an ode to Steve Jobs, Björk releases 'Biophillia' online, are Promoted Tweets more intrusive than Twitter admits?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Björk's New 'Biophillia' Releases Online With Highlight of iPad App Lisa Devaney 06 October 2011, 10:52AM Leave it to one of the world's most visionary artists to release a technological mash up this week, for her newest album 'Biophillia' where you'll hear Björk using an iPad app as a musical instrument, and inviting listeners to download the app and play with it on their own iPads. Are Promoted Tweets are more intrusive than Twitter says? @gordonmacmillan 06 October 2011, 10:31AM I’ve seen plenty of exmaples of Promoted Tweets, but never had one permanently parked in my timeline until today when this one from Getty Images appeared yesterday. Not only did it appear yesterday evening but it is still there today and it shows no signs of going away. Considering I’m looking at Tweetdeck every five minutes or so that is pretty annoying and it isn’t at all what Twitter said it would deliver. An ode to Steve Jobs [infographic] @gordonmacmillan 06 October 2011, 8:06AM Sad news today with the death of Steve Jobs. One of the great figures to come out of Silicon Valley has gone. The co-founder and man behind the Apple brand only stepped down as chief executive of the company back in August and sadly has died at the age of 56 after a long battle with cancer. Innovation Ignores People Dan Machen 05 October 2011, 4:36PM “Most people ignore innovation because innovation ignores most people.” Mark Ritson, Marketing Week's resident columnist, wrote an interesting article recently called 'You can't trust integrity and innovation'. In it, he pulls no punches in his view of innovation - "?not a single consumer out there gives a **** about innovation. When did you last hear a consumer tell you that they bought a toaster because it was innovative?." The 3 stages of social media engagement Future Foundation 05 October 2011, 4:12PM This post is provided by our partner the Future Foundation, the leading consumer futures business. When we look at examples of successful social media engagement, we can identify several distinct stages through which a campaign tends to move - a trajectory which will be of obvious relevance for any marketers hoping to optimise their strategies in this area. MaryLee Sachs on PR and social media at #AW8 [video] Mel Carson 05 October 2011, 2:26PM More insight from Advertising Week in New York. This time from MaryLee Sachs, author of The Changing MO of the CMO (How the Convergence of Brand and Reputation is Affecting Marketers ). Social media world statistics [infographic] Polly Becker 05 October 2011, 11:31AM A great inforgraphic here that details the top brands and people on Facebook, Twitter and Google+. It also has comparisons of different Facebook industries engagement rates with airlines and telecom firms coming top as well as stats on the top countries. Facebook Insights: what do the new metrics do and what do they mean for marketers? Alain Chuard 05 October 2011, 10:59AM The importance of social media to an overall marketing strategy is no longer in doubt. However, it's easy for brands to launch campaigns without ever really analysing the results and the behaviour of the target audience. In order to understand the behaviour of customers and users, it's essential that brands understand the true reach and impact of their communication on social networks. Twitter's ad team starts tweeting as it says 1,600 brands now advertising @gordonmacmillan 05 October 2011, 8:29AM With a large part of Twitter’s focus this year on generating revenues, Twitter has added a new official account to the list with the launch of the official @TwitterAds account as its advertising team begins to tweet. Ricky Gervais returns to 'pointless' Twitter and posts lots of pictures @gordonmacmillan 05 October 2011, 8:25AM Ricky Gervais who famously quit Twitter in January last year, as celebrities tend to do every now and again (Fry is quitting Twitter again), but has these last few days returned with a gusto. Latest jobs group account director > TTL WORK > ICONIC DRINKS BRAND Recruiter collectivo Salary Up to £65k plus flexi benefits Location Central London SENIOR ACCOUNT MANAGER - retail/telecoms - BTL agency - up to £38K Recruiter Judi Patton Salary up to £38K Location London Account Executive Recruiter Kaleidovision Salary £19-22K dep experience Location Hertford, Hertfordshire Brand Retail Marketing Manager Recruiter LEGO Company Salary Competitive Location Slough, Berkshire board director / managing partner > TTL > AUTOMOTIVE Recruiter collectivo Salary Up to £110k + excellent bens Location London Senior Email Deployment Manager Recruiter Alchemy Worx Salary £30k - £40k depending on experience Location London WC1 Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders