|  | | | | |  | | Telefónica, the owner of O2, has consolidated its global media planning and buying account into Publicis Groupe, retaining ZenithOptimedia in the UK. | | | | | |  | | Bartle Bogle Hegarty London has promoted Mel Exon to managing director, replacing Charlie Rudd, who takes the newly created position of chief operating officer. | | | | | |  | | The digital revolution and rise of content means "agencies that were famous for 30-second ads or big-budget commercials are anachronisms", according Sir Martin Sorrell, WPP's chief executive. | | | | | |  | | Britvic has put the advertising brief for Tango up for pitch. | | | | | |  | | Carlsberg is reviewing the global advertising account for Tuborg as it looks to capture a greater share of the younger market. | | | | | |  | | Disney film characters Sleeping Beauty, Ariel, and Princess Jasmine, are being used in a shocking poster campaign to raise awareness about incest. | | | | | |  | | Mattessons has published ads offering Luis Suárez a job as an official meat taster, after the Uruguayan footballer yesterday (30 June) apologised for biting an opponent during a World Cup match. | | | | | |  | | Jude Law, the British film actor, is to star in a short film to promote the Diageo whisky brand Johnnie Walker Blue Label. | | | | | |  | | After Specsavers quickly reacted to the footballer Luis Suárez biting Italy's Giorgio Chiellini in a World Cup game with a tactical Twitter ad, Campaign takes a look at some of the optician's best ads. | | | | | |  | | Chris Jefford, the co-founder and strategy director of Hometown London, explains why the furore around Facebook's "emotional" research should be a wake-up call to agencies. | | | | | |  | | Derek Hill, founder and designer at digital analytics company eBench, explains why he agrees with Sir John Hegarty's comment about the aggressive "digital messiahs". | | | | | | |
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