Media PM - ZenithOptimedia, Omnicom Media Group, IPC, national newspapers, Google

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03rd July 2014

ZenithOptimedia retains O2 and snatches Spanish market Telefónica, the owner of O2, has consolidated the bulk of its media planning and buying account into Publicis Groupe, retaining ZenithOptimedia in the UK. Passionate Gottlieb still has a buzz for Omnicom Omnicom Media Group's EMEA chief of 13 years is not quite ready to leave the company yet - particularly in the midst of the biggest-ever social experiment. By Louise Ridley. IPC targets commercial unity with new model What does the industry make of the publisher's restructure, which merges the three divisions into one, Ian Griggs asks. Microsoft places greater emphasis on advertising The tech giant sees advertising as a key focus, but can it match the revenue generated by licensing, Maisie McCabe asks. National newspaper publishers unite for ad platform Pats News UK, Mail Newspapers, Telegraph Media Group, Guardian Media Group and ESI Media have joined forces to launch an automated system to simplify how agencies buy advertising space. Google is surely putting its energy into making cool stuff, not more advertising My Twitter stream is currently full of friends attending Google I/O, where it unveils all the cool stuff people are going to be able to build on. It's the usual mixture of excited squeals at clever new things and cynical mutterings about how Google will bend everything it has invented or bought so that it can show you more advertising. But I never worry about that, because I think Google is trying to get out of advertising. Will Amazon Fire impact media on the high street? Can Amazon's first smartphone and its intriguing shopping function disrupt the marketplace, David Benady asks. Are Effectiveness Lions worth winning? Former magazine leader Ian Locks takes lead at The Stationers' Company Ian Locks, the former chief executive of magazine body PPA, will succeed Tom Hempenstall as Master of The Stationers' Company, the City of London Livery Company for the communications and content industries. Facebook tests Cannes-winning call back format Facebook is testing an advertising format in India that allows people to place a "missed call" to an advertiser to receive services such as music or cricket scores along with a brand message in a return call. The new normal is now upon us, and the Financial Times is feeling confident Take a look around you. For the first time in more than five years, this is the new normal for businesses in the UK. Twitter's UK leader: Media Week Awards 2014 captures 'thrilling evolution' of market Final entries for this year's Media Week Awards, the biggest night of the year for the British media industry, must be submitted by Thursday (3 July) to qualify. Mobile to rocket to 40% of UK adspend by 2018 UK mobile adspend is set to double this year to £2 billion and will represent 39.1 per cent of total adspend by 2018, according to research from eMarketer. ShortList Media closes Never Underdressed putting 14 staff at risk Shortlist Media, the publisher of Shortlist and Stylist magazines, is closing its Never Underdressed fashion website, putting 14 staff at risk of redundancy. Latest blogs CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard. What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding. Sales Manager, Consumer Press/Digital , SW6 Associates To £45k basic + commission, London (Greater) Advertising Sales Executive , Mulberry Publications Basic salary is negotiable. Offer total package including a generous bonus scheme in excess of £40k., London (Central), London (Greater) / Camden, London (Greater) Sponsorship Sales Executive (B2B) , Atwood Tate Available on request, London (Greater) Ad Manager (B2B) , Lipton Fleming £40000 per annum + 20K OTE, London (Central), London (Greater) Sponsorship Sales Executive (B2B) , Atwood Tate Available on request, London (Greater)

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