| Latest news | |  | | | | | Intel, the processor company, is talking to agencies ahead of a potential review of its global advertising arrangements. | | |  | | | | | British Airways is holding a review of the digital marketing activity for its BA.com website. | | |  | | | | | M&C Saatchi has promoted its managing director Carrie Hindmarsh to joint chief executive of its ad agency and made Mark Goodwin creative director. | | |  | | | | | The Walt Disney Company is looking for an agency to help promote its new film releases in 2012. | | |  | | | | | EDF Energy is talking to agencies about its UK digital advertising arrangements. | | |  | | | | | Google is making changes to its mobile ad quality score that make ads that have mobile optimised landing pages perform better in AdWords, as the search giant claims the medium is "a priority". | | |  | | | | | Braun, the P&G-owned electric shaving brand, has named former Chelsea football manager José Mourinho as its first global brand ambassador. | | |  | | | | | Emma Harris, Eurostar sales and marketing director, is to leave the company in January following a commercial reorganisation. | | |  | | | | | Chris Harris, the global brand and marketing strategy director at Nokia, is joining luxury car retailer HR Owen as marketing and customer director. | | |  | | | | | With the news that Disney is searching for an agency to promote its film releases in 2012, here's a look at a few of the studio's trailers, including the original 1950s trailer for Cinderella. | | | | Yesterday at BrandMAX
| |  | | | | | If you're not attending today's BrandMax event, catch up on highlights which so far have included BMW, Tourism Queensland and VCCP. | | |  | | | | | Ed Elworthy told the BrandMAX conference today that "the gut is mightier than the focus group" and the reason why Nike's advertising resonates in the public consciousness. | | |  | | | | | The tourism body for Queensland, Australia, is bullish that its new 'Million Dollar Memo' campaign, which targets the incentive travel market, will outstrip previous marketing efforts to attract consumers and business to the area. | | |  | | | | | Focusing on key metrics is important when steering a brand, BMW marketing director Richard Hudson told the BrandMAX audience this morning, and admitted the car marque was still trying to shake off its "arrogant" image. | | |  | | | | | Marketers need to be on top of the technological revolution, especially when it comes to the potential of video, according to Michael Kassan, chairman and chief executive of consultancy firm MediaLink. | | |  | | | | | Marketers have been urged to think big, challenge convention and be ready for a "golden age" of opportunities, by JWT's chief executive Guy Hayward at today's launch of Haymarket's inaugural BrandMAX event. | | | | |
Working the new creative model | | Intelligence | |  | | | | | Will Sainsbury's lose valuable brand equity by axeing its successful strapline, asks Matthew Chapman. | | |  | | | | | Brands securing tie-ups with charities are tending to reduce their focus on a financial angle in favour of an emphasis on less costly and more complex forms of partnership, writes John Reynolds. | | |  | | | | | Philip Morris' request for disclosure of state-funded research signals a malaise. | | |  | | | | | Can the site's advertising offering live up to the hype, Alasdair Reid asks. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | SEO Copywriter | | Recruiter Major Players | | Salary £30000 - £35000 per annum + Benefits | | Location London | | | | | Account Manager | | Recruiter Dynamic New Alliances | | Salary Up to £30K | | Location Central London | | |  | | |
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