Friday 16 September 2011

Marketing Daily - Why brands need to go cold turkey on price promotions; plus Kellogg's, Nationwide, Huawei, and Debenhams

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
Kellogg's to launch first cause-related campaign
John Reynolds,
16 September 2011
 

Kellogg's is ramping up support of its school Breakfast Club initiative with...

Kellog: launches its first cause-related marketing campaign
 
 
Why brands need to go cold turkey on price promotions
David Benady,
16 September 2011
 

The recession has led to an over-reliance on price promotions, creating a...

Supermarket price promotions
 
 
Nationwide launches new 'On your side' brand positioning
Alex Brownsell,
16 September 2011
 

Nationwide has unveiled a new brand strategy, as the building society aims...

Nationwide: new ads by 18 Feet And Rising
 
 
Huawei, the Chinese smartphone challenger brand, hires IBM to advise on marketing structure
Noelle McElhatton,
15 September 2011
 

Huawei, the Chinese telecoms company aiming to become a major global player...

Huawei, the Chinese smartphone challenger brand, hires IBM to advise on marketing structure
 
 
Charities: When money's too tight to mention
John Reynolds,
16 September 2011
 

Brands securing tie-ups with charities are tending to reduce their focus on...

Cancer Research UK: Race for Life deal with Tesco has ended after 10 years
 
 
Retailers should reduce their Facebook posts, says Buddy Media
Sarah Shearman,
16 September 2011
 

Sainsbury's and Tesco are among those retailers making optimum use of their...

Buddy Media: research claims retailers should limit their Facebook posts
 
 
Debenhams ramps up mobile push with new site
Matthew Chapman,
16 September 2011
 

Debenhams is launching a mobile-enabled transactional site to build on its range...

Debenhams: new TV campaign accompanies mobile site launch
 
 
 
Also in the News
 
Marketing launches Talent Survey
16 September 2011
 
PayPal previews Google Mobile Wallet rival
Sarah Shearman,
16 September 2011
 
Kick Energy to roll out £1m Batman on-pack promotion
Loulla-Mae Eleftheriou-Smith,
16 September 2011
 
 
 
Blogs
 
 
Why M&S needs fashion bloggers
Nicola Clark
 

Are you hands hovering anxiously above your keyboard right now? Is your desire to shop...

 
 
Rewarding Intelligence
Helen Edwards
 

I have just taken two days out of the office to take part in the judging of the annual Account...

 
 
Slick new Halifax ads risk hitting the wrong notes
Alex Brownsell
 

That Halifax was re-launching its brand proposition with a series of TV ads featuring...

 
 
Poor writing is costing you sales
CHRIS BARRACLOUGH
 

I bumped into David Abbott the other day and we talked about writing skills. Or rather the lack of them....

 
 
Asos̢۪ acid test: marketing to young men
Noelle McElhatton
 

Billie Joe Armstrong, singer/guitarist in Oakland veteran nu-punk band Green Day, was thrown off a...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Executive, Vitabiotics Ltd Based on experience, North West London

Website & Online Marketing Executive, Fabric c£30k, City

Senior Brand Manager, Jarlett de Grouchy £48000 - £53000 per annum + car, Berkshire

Account Director, client-side, London, Dynamic New Alliances £45K - £50K, Central London

PPC Team Leader, GIM Recruitment £30-35k + Bonus & Benefits, Central London

Marketing Manager, Badenoch & Clark £42000 - £45000 per annum, City of London

PPC Manager (Amazing Finance Client-side role), Propel £45000 - £50000 per annum + Bonus and Stacks of Benefits, City of London

Consumer Marketing Manager, Westons Cider £ Dependant on Experience, Herefordshire

Data Partner Account Manager, Direct Recruitment £25 - 30k + bens, London

SENIOR BRAND STRATEGY CONSULTANT, FutureBrand Pte Ltd Up to 60,000, Singapore, South East Asia

Search More Jobs
 
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